Leadrat review
A wide-ranging CRM for brokerages that need portal capture, property workflows, and mobile access.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Leadrat is a cloud-based real estate CRM for brokers, channel partners, agencies, builders, and developers. It brings lead capture, lead assignment, property and project management, follow-ups, meetings, site visits, reporting, and team activity into one system. Its workflow covers both demand and inventory: teams can import leads from Excel or CSV, match requirements to properties, create property microsites, and track attendance and call detection. Web access and mobile apps make it suited to Indian brokerages that need agents to work across office and field activity.
Pricing is paid and there is no free plan. The listed India annual tiers are 10 User, 20 User, 30 User, 50 User, and 100 User, while the USD section lists 10 User, 20 User, and 30 User plans. Each displayed plan includes the same core highlights: Dashboard, Lead tracking and management, Property management, Property microsite, Mobile app, and Automatic lead assignment. The published pricing starts at 500. Teams should compare the available user-count and regional options carefully before choosing a tier, particularly because the visible plan highlights do not distinguish the packages by additional capabilities.
Leadrat’s strongest fit is for brokerages that need ecosystem coverage alongside CRM workflows. It connects with WhatsApp, Facebook, Instagram, Google Ads, Google Calendar, Gmail, Outlook, Zapier, 99acres, MagicBricks, Housing.com, Bayut, Dubizzle, webhooks, and API. Automatic and rule-based assignment, scheduled follow-ups, property filters, and reporting support a structured sales process. Choose it when portal and social lead capture, inventory coordination, mobile access, and integrations matter together. Organizations wanting a free starting point or a narrowly scoped CRM with clearly differentiated packages should consider another option.
Leadrat pros and cons
- Where it wins
- Captures leads from portals, websites, ads, and social platforms
- Combines property management, matching, microsites, and site visits
- Offers web, iOS, Android, API, and extensive integrations
- Where it doesn't
- No free plan is available
- Pricing is split across several plan and currency sections
- Listed plans repeat the same core feature highlights
Leadrat fact sheet, pricing and score →
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