LeadPops
LeadPops: A focused funnel builder with a free entry tier and paid plans from $29 per month. Ranked #22 of 26 in Real Estate Marketing by our editors (6.2/10); pricing: Free plan · 14-day trial; best for agents testing simple lead-generation funnels.
At a glance
- Editor score6.2 / 10
- PricingFree plan · 14-day trial
- Best forAgents testing simple lead-generation funnels
- Free planYes
- Paid from$29/mo
- Facts checked24 Sep 2026
Where it wins
- Build landing pages and capture leads with forms and calculators
- Free Launch plan includes one AI landing page and two lead forms
- Starter adds CRM integrations and AI lead scoring
Where it doesn't
- Scope centers on lead funnels, not comprehensive real-estate marketing
- Pro is marked as launching soon
- Current LeadPops pricing page directs prospects to request a custom plan
Our verdict on LeadPops
LeadPops offers landing pages, lead-capture forms, calculators and related tools for real estate agents and mortgage professionals. Its current platform positioning is primarily mortgage-focused, with co-branded realtor-partner pages and relationship touchpoints designed to support mortgage professionals working with agents. For agents looking to test a simple lead-generation funnel, the free Launch plan offers a low-commitment starting point; teams seeking a broader real-estate marketing suite may find its funnel-centered scope limiting.
The published rebel iQ AI plans show Launch at $0 per month, with one AI landing page, two lead forms, one calculator and an AI builder. Starter costs $29 per month and adds AI landing pages and forms, calculators, AI SWOT analysis, CRM integrations and AI lead scoring. Pro is listed at $59 per month with text messaging, A/B testing and a custom domain, but is marked as launching soon. These are plans on the newer rebel iQ AI page; the current general LeadPops pricing page asks prospective customers to request custom pricing. Buyers should distinguish between those pricing routes when assessing fit.
LeadPops’ notable strength is connecting page creation with lead capture and follow-up: mortgage calculators can be embedded on websites, leads can be shared, and agent-activity notifications and automated partner touchpoints support referral relationships. Mailchimp and CRM integrations are listed, alongside email and phone support. That feature mix suits solo agents or smaller teams validating a focused funnel and, particularly, mortgage professionals cultivating realtor partnerships. It is less suited to buyers who need an all-in-one real-estate marketing platform or want to plan around Pro features immediately, given its stated launch status.
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LeadPops pricing
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LeadPops fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $29/mo |
| Website builder | Yes |
| IDX support | Not verified |
| Lead capture | Yes |
| Email automation | Not verified |
| Social publishing | Not verified |
| Active listings limit | Not verified |
| Listing media tools | Not verified |
| Free trial | 14 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Support | Email, Phone |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 2 integrations: Mailchimp, CRM integrations |
| Pricing | Free plan · 14-day trial (source) |
| Website | leadpops.com |
| Facts checked | 24 Sep 2026 |
LeadPops integrations
LeadPops lists 2 integrations on its own site.
- Mailchimp
- CRM integrations
Alternatives to LeadPops
- CINCAn IDX website, lead routing and automated follow-up in one real estate platform.8.8
- BrivityBrivity brings lead management, IDX websites, marketing, and transactions together for real estate teams.8.5
- Luxury PresenceA website-led real estate platform with IDX, lead tools, and tiered marketing support.8.3
See all LeadPops alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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