Kubico
Kubico: Deep iGaming audience activation with broad ingestion, optimization, and reporting. Ranked #12 of 30 in Data Management Platforms by our editors (7.5/10); pricing: Pricing on request; best for performance marketers needing deep activation.
At a glance
- Editor score7.5 / 10
- PricingPricing on request
- Best forPerformance marketers needing deep activation
- Audience segmentationYes
- Founded2014 · London, United Kingdom
- Facts checked20 Sep 2026
Where it wins
- Ingests first-party data from pixels, SDKs, APIs, CRM, payments, and offline sources
- Activates real-time and lookalike audiences across 150+ destinations
- Combines AI bidding, creative selection, attribution, and LTV reporting
Where it doesn't
- Custom pricing requires a platform fee and performance-based qualified FTD pricing
- Designed specifically for online casinos, sportsbooks, and affiliate networks
- Its broad activation and data options may exceed narrower campaign needs
Our verdict on Kubico
Kubico is a data management and audience activation platform for online casinos, sportsbooks, and affiliate networks. It brings together first-party data from pixels, SDKs, server-to-server APIs, CRM systems, payment records, apps, offline sources, and third-party providers. Teams can build behavioral, demographic, value-based, nested, and lookalike audiences, then activate them across programmatic, native, social, search, in-app, email, and connected-TV channels. The platform is available through web and API access.
Its strongest fit is for performance marketing teams that need activation depth rather than a narrow audience database. Real-time segment updates, geo-fencing, self-exclusion handling, and activation across 150+ destinations support multi-channel iGaming acquisition programs. Integrations include Meta, TikTok, The Trade Desk, Adform, Taboola, Outbrain, Revcontent, Voluum, SimilarWeb, and several iGaming-focused platforms. AI-powered predictive bidding, creative selection, auto-rotation, and split testing extend the platform from audience management into campaign optimization.
Kubico also covers measurement, with FTD attribution, LTV cohorts, ROAS, and creative reporting. Its pricing uses a custom hybrid model combining a platform fee with performance-based pricing tied to qualified FTDs, with fees defined in an order form or MSA. That structure may suit organizations evaluating cost against acquisition outcomes, but it requires a sales-led buying process. Kubico is a strong choice for iGaming marketers managing varied data sources, real-time audiences, and broad channel activation. Teams seeking a general-purpose platform outside iGaming, or a simpler tool for limited campaign needs, should look elsewhere.
Your product? Our editors can test Kubico in depth and publish a review, labelled as paid · from $149/mo →
Kubico pricing
Kubico fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Collection methods | pixel; SDK; server-to-server API; offline data; CRM and payment sync; third-party data enrichment |
| Audience segmentation | Yes |
| Lookalike modeling | Yes |
| Real-time activation | Yes |
| Activation destinations | programmatic; native; social; search; in-app; email; connected TV |
| CTV activation | Yes |
| Audience retention | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Phone |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 150+ integrations: Adform, Taboola, Outbrain, Revcontent, Voluum, SimilarWeb … |
| Pricing | Pricing on request |
| Website | kubico.com |
| Facts checked | 20 Sep 2026 |
Kubico integrations
Kubico lists 150+ integrations on its own site — the 20 named here are the ones its pages call out.
- Adform
- Taboola
- Outbrain
- Revcontent
- Voluum
- SimilarWeb
- GeoEdge
- IAB
- Income Access
- Meta
- TikTok
- The Trade Desk
- Optimove
- Smartico
- Solitics
- Fast Track
- Affilka
- Google Ads
- DV360
- Bing
Alternatives to Kubico
- SAS Data ManagementA broad fit for hybrid data teams that need integration, governance and custom transformations.9.3
- CollibraA governance-first platform for cataloging, lineage, quality, privacy and governed AI.8.8
- Informatica Product 360A deep product-data platform for teams managing complex catalogs across channels.8.7
Used Kubico? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Kubico for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Kubico is listed in our Data Management Platforms directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/kubico/"><img src="https://www.itechguides.com/best/badge/kubico.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update