KickoffLabs
KickoffLabs: A flexible contest platform for referral growth, lead capture, and rewards. Ranked #6 of 28 in Social Media Contest Software by our editors (8.7/10); pricing: Free plan; best for viral referral and lead-generation campaigns.
At a glance
- Editor score8.7 / 10
- PricingFree plan
- Best forViral referral and lead-generation campaigns
- Free planYes
- Paid from$13/mo
- Winner selectionBoth
- Founded2011 · Seattle, USA
- Facts checked20 Sep 2026
Where it wins
- Referral links, leaderboards, bonus entries, and milestone rewards
- Fraud protection, winner selection, analytics, and reporting
- API, webhooks, and integrations across CRM and website tools
Where it doesn't
- Free access is limited to mini-campaigns
- Advanced branding, reporting, and actions require paid plans
- SMS contests are limited to higher-tier plans
Our verdict on KickoffLabs
KickoffLabs is a web-based platform for creating referral campaigns, giveaways, contests, waitlists, lead magnets, newsletter referrals, and product launches. It suits startups, small businesses, marketing teams, and larger companies that want to collect leads or grow audiences through sharing, referrals, social actions, purchases, and custom campaign actions. Campaigns can run through hosted landing pages, embeds, popups, or existing forms, with support for reward levels, milestone rewards, random or weighted winner selection, and suspicious-entry controls.
Pricing is structured as a freemium plan with annual-billing monthly-equivalent prices. Free covers mini-campaigns. Hobby costs $13 per month and adds autoresponder emails and advanced fraud prevention. Premium costs $48 per month and adds branding-free landing pages, reward-level emails, A/B testing, tracking pixels/scripts, and integrations. Business costs $99 per month and adds no KickoffLabs branding, advanced reporting, advanced actions, optional SMS contests, and custom email templates and domains. Enterprise costs $202 per month and includes SMS, priority support, free design tweaks, and a 1:1 onboarding/setup meeting. Annual billing saves 30%.
Its ecosystem fit is a major strength for teams connecting campaigns to marketing and sales workflows. Integrations include Klaviyo, Mailchimp, ActiveCampaign, Brevo, Salesforce, HubSpot, Intercom, Pipedrive, Webflow, Wix, Squarespace, Weebly, Microsoft Excel, Trello, and Close. API and webhook capabilities extend the platform to custom integrations, while campaign analytics, email follow-up, and autoresponder messages support ongoing conversion work. KickoffLabs is a strong choice for referral-led growth and incentive-based campaigns. Teams needing only basic one-off forms may find its broader contest and reward features unnecessary, while teams requiring SMS, advanced reporting, or extensive branding control should consider the higher paid tiers.
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KickoffLabs pricing
All 5 KickoffLabs plans and prices →
KickoffLabs fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $13/mo |
| Campaign types | Viral giveaways, leaderboard giveaways, bonus-entry giveaways, pre-launch waitlists, milestone rewards, newsletter referrals, lead magnets, ecommerce giveaways, event promotion |
| Entry methods | Email signup, Facebook signup, Google signup, phone number, referrals, social follows, content views, shares, purchases, form actions, app downloads, custom actions, secret codes, SMS |
| Social networks | Facebook, Instagram, X, YouTube, TikTok, LinkedIn, Discord, Reddit, Telegram, WhatsApp, Pinterest, Threads, Spotify, Messenger, Weibo |
| Voting tools | Not verified |
| Winner selection | Both |
| Moderation tools | Yes |
| Analytics and reporting | Yes |
| Money-back guarantee | 30 days |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Live chat, Community |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 20 integrations: Klaviyo, Mailchimp, ActiveCampaign, Brevo, Webflow, Wix … See all → |
| Pricing | Free plan (source) |
| Website | kickofflabs.com |
| Facts checked | 20 Sep 2026 |
KickoffLabs integrations
KickoffLabs lists 20 integrations on its own site.
- Klaviyo
- Mailchimp
- ActiveCampaign
- Brevo
- Webflow
- Wix
- Squarespace
- Weebly
- Salesforce
- HubSpot
- Intercom
- Pipedrive
- Microsoft Excel
- Trello
- Close
- Freshsales
- Slack
- Facebook Audiences
- Zapier
- Make
See all KickoffLabs integrations →
Alternatives to KickoffLabs
- EasypromosA full-service contest platform with strong campaign controls and extensive integrations.9.4
- SweepWidgetA flexible contest platform with a free plan and broad social entry options.9.3
- Gleam CompetitionsA flexible contest platform for multi-channel campaigns, with a capable free tier.9.1
See all KickoffLabs alternatives →
KickoffLabs vs the competition
- KickoffLabs vs Easypromos
- KickoffLabs vs SweepWidget
- KickoffLabs vs Gleam Competitions
- KickoffLabs vs Woobox
- KickoffLabs vs ShortStack
- KickoffLabs vs Revup
Compare KickoffLabs with any tool side by side →
Also Ranked In
KickoffLabs is ranked in 3 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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