Head-to-head · Social Media Contest Software
Easypromos vs KickoffLabs
Easypromos leads on 0 checks, KickoffLabs on 1, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreEasypromos · 9.4/10
- Free planonly KickoffLabs
- Most featuresEasypromos · 3 of 3
Easypromos scores higher on our rubric for social media contest software: 9.4 against 8.7 out of 10; our editors rank them #1 and #6.
KickoffLabs offers free plan; Easypromos doesn't.
Easypromos is the better fit for full-service, enterprise-ready contest campaigns. KickoffLabs is the better fit for viral referral and lead-generation campaigns.
- Easypromos fits best
Full-service, enterprise-ready contest campaigns
- KickoffLabs fits best
Viral referral and lead-generation campaigns
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Side by side
| Feature | Easypromos 9.4/10 Visit ↗ | KickoffLabs 8.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.4 | 8.7 |
| Ranking | #1 in Social Media Contest Software | #6 in Social Media Contest Software |
| Best for | Full-service, enterprise-ready contest campaigns | Viral referral and lead-generation campaigns |
| Pricing model | Paid | Free plan + paid |
| Starting price | $290/yr | $13/mo |
| Free plan | — | ✓ (best) |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Email, Live chat, Docs | Email, Live chat, Community |
| Compliance | ISO 27001, GDPR | GDPR |
| Integrations | 17 integrations | 20 integrations |
| Built for | Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Easypromos 3/3 · KickoffLabs 2/3 | ||
| Voting tools | ✓ (best) | Not checked yet |
| Moderation tools | ✓ | ✓ |
| Analytics and reporting | ✓ | ✓ |
| Specs | ||
| Campaign types | Giveaways, online voting contests, photo contests, video contests, mention and hashtag contests, referral campaigns, games, quizzes, instant prizes, and multi-stage promotions | Viral giveaways, leaderboard giveaways, bonus-entry giveaways, pre-launch waitlists, milestone rewards, newsletter referrals, lead magnets, ecommerce giveaways, event promotion |
| Entry methods | Registration forms, photo uploads, video uploads, text submissions, PDF uploads, external links, YouTube links, Instagram or TikTok content, mentions, hashtags, referrals, and votes | Email signup, Facebook signup, Google signup, phone number, referrals, social follows, content views, shares, purchases, form actions, app downloads, custom actions, secret codes, SMS |
| Social networks | Instagram, Facebook, X/Twitter, YouTube, TikTok, LinkedIn, Twitch, Google, and Pinterest | Facebook, Instagram, X, YouTube, TikTok, LinkedIn, Discord, Reddit, Telegram, WhatsApp, Pinterest, Threads, Spotify, Messenger, Weibo |
| Winner selection | Both | Both |
| Our review | ||
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| Our verdict | Easypromos is a cloud platform for marketers, brands, agencies, and organizations running digital promotions. It supports Instagram, Facebook, X/Twitter, websites, email lists, YouTube, TikTok, LinkedIn, Twitch, Google, and Pinterest… Read the review → |
KickoffLabs is a web-based platform for creating referral campaigns, giveaways, contests, waitlists, lead magnets, newsletter referrals, and product launches. It suits startups, small businesses, marketing teams, and larger companies that… Read the review → |
Strengths and trade-offs
Easypromos — where it wins
- Supports giveaways, voting, content contests, games, and multi-stage promotions
- Includes moderation, fraud detection, validation, and winner-selection tools
- Connects with CRM, email marketing, analytics, and automation platforms
Where it doesn't
- No listed free plan
- Premium starts at $199 per month
- Advanced campaigns may require higher-tier plans
KickoffLabs — where it wins
- Referral links, leaderboards, bonus entries, and milestone rewards
- Fraud protection, winner selection, analytics, and reporting
- API, webhooks, and integrations across CRM and website tools
Where it doesn't
- Free access is limited to mini-campaigns
- Advanced branding, reporting, and actions require paid plans
- SMS contests are limited to higher-tier plans
- Easypromos9.4/10 · Paid
A full-service contest platform with strong campaign controls and extensive integrations.
Visit EasypromosFull verdict → - KickoffLabs8.7/10 · Free plan
A flexible contest platform for referral growth, lead capture, and rewards.
Visit KickoffLabsFull verdict →
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- Easypromos vs Socialman
- SweepWidget vs KickoffLabs
- Gleam Competitions vs KickoffLabs
All social media contest software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update