Keap review
A broad CRM with marketing, automation, appointments and payments, priced for committed buyers.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Keap is a CRM and business automation platform for small businesses, including consultants, agencies, coaches and startups. It brings contact and company records, sales pipelines, email and text marketing, appointments, quotes, invoices and payments into one system. Lead scoring, segmentation, landing pages, lead-capture forms, mobile access and AI-assisted content creation extend its scope beyond core contact management. It is a fit for businesses that want CRM and payment workflows together rather than a standalone sales database.
The published plans show one Keap platform plan at $299 per month with monthly billing or $2,988 per year with annual billing. Both plans list CRM and contact management, email and text marketing, sales pipeline and automation, a mobile app, Gmail and Outlook synchronization, and the AI Content Assistant. A 14-day trial is available, but there is no free plan. Contact quantities are configurable and may affect pricing, so businesses should assess expected contact volume before choosing a billing option.
Keap’s breadth is its main distinction: it covers pipeline automation, broadcasts, automated campaigns, SMS, appointments, quotes, invoices, payments and integrations in addition to contact management. Connections include Gmail, Microsoft Outlook, Google Calendar, Zapier, PayPal, Stripe, Eway and Google Business Profile, with API endpoints and webhooks for broader integration work. The platform is available on web, iOS, Android and API, although the mobile app is offered only in certain countries. Choose Keap if consolidating CRM, marketing and payments justifies the subscription; businesses seeking a free plan, multiple paid tiers or a narrower CRM may prefer a simpler option.
Keap pros and cons
- Where it wins
- Combines CRM, pipeline automation, marketing and payments
- Includes Gmail, Outlook, mobile, API and third-party integrations
- Adds AI-assisted email and campaign creation
- Where it doesn't
- Starts at $299 per month with no free plan
- One platform plan limits tier-by-tier feature choice
- Mobile app availability varies by country
Keap fact sheet, pricing and score →
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