Kantar Retail IQ
Kantar Retail IQ: Retailer, shopper and market research for commercial planning, delivered through a web platform. Ranked #4 of 27 in Retail Intelligence by our editors (8.8/10); pricing: Pricing on request; best for commercial teams planning retailer relationships and growth.
At a glance
- Editor score8.8 / 10
- PricingPricing on request
- Best forCommercial teams planning retailer relationships and growth
- Retail data sourcesMixed
- Facts checked24 Sep 2026
Where it wins
- Combines retailer outlooks, performance, news and data reports
- Adds ShopperScape survey analysis and retail forecasts
- Personalized dashboards and email alerts keep selected coverage in view
Where it doesn't
- Company-based licensing means coverage depends on the license package
- Pricing is not published; prospective customers must contact Kantar
- Focus is research and analysis rather than SKU-level operational monitoring
Our verdict on Kantar Retail IQ
Kantar Retail IQ is a web-based research platform for commercial teams planning retailer strategies, account relationships and growth. It brings together analysis of retailers, channels, markets, shoppers and digital retail, making it relevant to mid-market and enterprise businesses that need context for commercial decisions rather than tools for day-to-day SKU monitoring. Its cloud deployment and company-based licensing place access at the organization level, with coverage shaped by the chosen license package.
The research scope connects several planning perspectives: retailer performance, outlooks, news and data reports sit alongside ShopperScape survey analysis of shopper motivations and behavior. Macroeconomic indicators and forecasts for retail categories and channels add market context, while digital retail insights and cross-channel coverage broaden the view beyond a single route to market. Daily refresh is listed. These capabilities make the product a fit for teams that need to relate retailer conditions to shopper behavior and wider market trends; buyers focused primarily on operational product tracking should consider a more monitoring-oriented alternative.
For ongoing research, users can personalize a dashboard around selected retailers, channels and countries, follow analysts, and receive email alerts when content is updated. Expert analysis, articles and event presentations add interpretive material to the reports. Access is through company licenses, and Kantar directs prospective customers to contact sales about licensing; published plan-by-plan prices are not provided. The vendor FAQ mentions trials without specifying their duration or payment requirements. Email and phone are listed as support channels. Choose Retail IQ when retailer outlooks, shopper context and cross-channel research are central to planning; it is less suited to buyers seeking transparent self-serve pricing or SKU-level operational controls.
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Kantar Retail IQ pricing
Kantar Retail IQ fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Retail data sources | Mixed |
| Analytics focus | Mixed |
| Benchmarking | Not verified |
| Data refresh | Daily |
| Listed integrations | Not verified |
| Deployment | Cloud |
| Deployment | Cloud |
| Platforms | Web |
| Support | Email, Phone |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Pricing | Pricing on request |
| Website | retailiq.kantar.com |
| Facts checked | 24 Sep 2026 |
Alternatives to Kantar Retail IQ
- Similarweb Retail IntelligenceWeekly SKU-level retail analytics for teams tracking demand, sales, pricing and shelf health.9.3
- gfknewronCloud analytics for sales, shoppers, competitors, forecasting and distribution.9.1
- NIQBroad consumer and market research spanning in-store, online and qualitative methods.9.0
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Kantar Retail IQ vs the competition
- Kantar Retail IQ vs Similarweb Retail Intelligence
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- Kantar Retail IQ vs NIQ
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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