Kantar Retail IQ review
Retailer, shopper and market research for commercial planning, delivered through a web platform.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Kantar Retail IQ is a web-based research platform for commercial teams planning retailer strategies, account relationships and growth. It brings together analysis of retailers, channels, markets, shoppers and digital retail, making it relevant to mid-market and enterprise businesses that need context for commercial decisions rather than tools for day-to-day SKU monitoring. Its cloud deployment and company-based licensing place access at the organization level, with coverage shaped by the chosen license package.
The research scope connects several planning perspectives: retailer performance, outlooks, news and data reports sit alongside ShopperScape survey analysis of shopper motivations and behavior. Macroeconomic indicators and forecasts for retail categories and channels add market context, while digital retail insights and cross-channel coverage broaden the view beyond a single route to market. Daily refresh is listed. These capabilities make the product a fit for teams that need to relate retailer conditions to shopper behavior and wider market trends; buyers focused primarily on operational product tracking should consider a more monitoring-oriented alternative.
For ongoing research, users can personalize a dashboard around selected retailers, channels and countries, follow analysts, and receive email alerts when content is updated. Expert analysis, articles and event presentations add interpretive material to the reports. Access is through company licenses, and Kantar directs prospective customers to contact sales about licensing; published plan-by-plan prices are not provided. The vendor FAQ mentions trials without specifying their duration or payment requirements. Email and phone are listed as support channels. Choose Retail IQ when retailer outlooks, shopper context and cross-channel research are central to planning; it is less suited to buyers seeking transparent self-serve pricing or SKU-level operational controls.
Kantar Retail IQ pros and cons
- Where it wins
- Combines retailer outlooks, performance, news and data reports
- Adds ShopperScape survey analysis and retail forecasts
- Personalized dashboards and email alerts keep selected coverage in view
- Where it doesn't
- Company-based licensing means coverage depends on the license package
- Pricing is not published; prospective customers must contact Kantar
- Focus is research and analysis rather than SKU-level operational monitoring
Kantar Retail IQ fact sheet, pricing and score →
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