Kantar Cross Media

At a glance

• Editor score
  8.4 / 10
• Pricing
  Pricing on request
• Best for
  Global TV and online campaign measurement
• Psychographic data
  No
• Facts checked
  14 Nov 2026

• Where it wins

  • Deduplicates advertising exposure across TV and online channels.
  • Tracks campaign reach and frequency in real time.
  • Supports in-flight optimization and additional data-source integration.

• Where it doesn't

  • Focuses on campaign audiences rather than general audience profiling.
  • Requires a sales conversation for pricing.
  • No self-service plan is described.

Our verdict on Kantar Cross Media

Kantar Cross Media measures TV and online advertising campaigns for advertisers and media planners seeking a cross-channel view of campaign audiences. It reports reach and frequency, with deduplicated measurement of advertising exposure, and supports real-time tracking. Its scope is campaign measurement rather than general audience profiling, which makes it a better fit for teams evaluating media delivery across channels than for organizations seeking broad audience profiles.

The measurement approach combines audience panels, open-web exposures and data from global online platform partners. Kantar describes granular insights across channels and audiences, alongside an open methodology that allows additional data sources to be integrated. That mix is relevant for global campaigns that need to bring multiple sources into a cross-media view. Buyers should assess whether the available audience and exposure sources align with their own campaign measurement needs; the product's stated scope centers on TV and online advertising.

Real-time tracking and in-flight campaign optimization make the solution relevant to teams that want measurement during a campaign, not only after it ends. According to the vendor's pricing information, pricing is handled through contact with sales, rather than a published self-service plan. Mid-market and enterprise organizations looking for deduplicated cross-media campaign measurement are the natural audience. Teams seeking general audience profiling or a self-service purchase path should consider a different type of tool.

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Kantar Cross Media pricing

Kantar Cross Media fact sheet

Alternatives to Kantar Cross Media

• GCGWI CoreA global audience research platform built around harmonized survey data and comparisons.9.4
• NANielsen Audience MeasurementBroad cross-media measurement for organizations making audience and advertising decisions.9.3
• CAComscore Audience MeasurementA cross-platform measurement suite for audience reach, engagement and overlap.9.2

See all Kantar Cross Media alternatives →

Featured on iTechGuides

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Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

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Last updated 14 Nov 2026 · How we research and update