IRI RowGen
IRI RowGen: A broad test-data toolkit for teams that need generation, masking, subsetting, and automation. Ranked #15 of 25 in Test Data Management Software by our editors (7.4/10); pricing: Paid; best for large teams needing integrated generation and masking.
At a glance
- Editor score7.4 / 10
- PricingPaid
- Best forLarge teams needing integrated generation and masking
- Free planNo
- Synthetic data generationYes
- Founded1978 · Melbourne, Florida, United States
- Facts checked20 Sep 2026

Where it wins
- Preserves referential integrity across related tables
- Supports masking, subsetting, scheduling, APIs, and CI/CD workflows
- Runs across Windows, macOS, Linux, APIs, and self-hosted environments
Where it doesn't
- No free plan is available
- Perpetual licensing varies by licensed threads
- Some masking and subsetting capabilities sit in the wider IRI ecosystem
Our verdict on IRI RowGen
IRI RowGen generates synthetic test data for databases, flat files, and reports without requiring production data. It is designed for large teams that need structurally correct records, referential integrity across related tables, configurable distributions and volumes, and repeatable delivery into development or testing environments. Its support for database and test-file subsetting, masked database subsets, custom targets, and multiple execution modes gives it a wider remit than a basic data generator.
Platform and automation coverage are central strengths. RowGen supports Windows, macOS, Linux, APIs, and self-hosted deployment, with command-line, batch, GUI, and scheduled job execution. It can connect test-data workflows to Amazon CodePipeline, Azure DevOps, Jenkins, GitHub, GitLab, Bitbucket, CircleCI, and Travis CI. Cloud and streaming integrations include AWS, Microsoft Azure, Google Cloud Platform, Hadoop, Kafka, and MQTT. CI/CD integration, API-driven generation, and XML audit logging make it suitable for teams that need controlled, repeatable refresh processes across varied environments.
The product is offered through a perpetual-use license based on licensed threads, with first-year technical support included and unlimited IRI Workbench GUI deployments. Periodic lease licensing is also available, including through IRI Voracity subscriptions. RowGen is a strong fit when generation, masking, referential integrity, scheduling, and deployment flexibility must work together. Teams seeking a free tool, a narrowly focused generator, or a standalone masking and subsetting experience may prefer a simpler alternative or evaluate the broader IRI ecosystem alongside RowGen.
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IRI RowGen pricing
All 2 IRI RowGen plans and prices →
IRI RowGen fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Synthetic data generation | Yes |
| Data masking | Yes |
| Data subsetting | Yes |
| Refresh automation | Automated |
| Deployment model | Hybrid |
| API access | Yes |
| Deployment | Cloud, Self-hosted, Desktop |
| Platforms | Windows, macOS, Linux |
| Support | Live chat, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 14 integrations: Amazon CodePipeline, Azure DevOps, Jenkins, GitHub, GitLab, Bitbucket … |
| Pricing | Paid (source) |
| Website | iri.com |
| Facts checked | 20 Sep 2026 |
IRI RowGen integrations
IRI RowGen lists 14 integrations on its own site.
- Amazon CodePipeline
- Azure DevOps
- Jenkins
- GitHub
- GitLab
- Bitbucket
- CircleCI
- Travis CI
- AWS
- Microsoft Azure
- Google Cloud Platform
- Hadoop
- Kafka
- MQTT
Alternatives to IRI RowGen
- Perforce Delphix Test Data ManagementA broad hybrid platform for governed, automated test data delivery.9.4
- Informatica Test Data ManagementA broad test data management suite for enterprise discovery, generation, masking, and workflows.9.1
- IBM Optim Test Data ManagementA focused choice for relational extraction, masking and right-sized test environments.9.0
See all IRI RowGen alternatives →
Also Ranked In
IRI RowGen is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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