HubSpot Agent Builder
HubSpot Agent Builder: A capable paid agent builder for teams already working in HubSpot. Ranked #5 of 19 in AI Agent Marketplaces by our editors (8.6/10); pricing: Paid; best for hubSpot customers extending CRM workflows.
At a glance
- Editor score8.6 / 10
- PricingPaid
- Best forHubSpot customers extending CRM workflows
- Free planNo
- Agent typesCustomer, prospecting, data, content, closing, and custom agents
- Facts checked22 Sep 2026
Where it wins
- Visual builder supports instructions, actions, knowledge, inputs, and context
- Runs agents from workflows, automations, and CRM cards
- Marketplace agents can be installed and customized in HubSpot
Where it doesn't
- Publishing access is invite-only
- Custom-built agents cannot be listed in the Agent Marketplace
- Integration coverage centers on HubSpot CRM and related tools
Our verdict on HubSpot Agent Builder
HubSpot Agent Builder is a paid visual builder for creating custom AI agents and workflows inside HubSpot. Teams can configure instructions, actions, knowledge, inputs, and data access using CRM data, customer conversion data, files, and other configured context. Agents can be tested before publishing, then used in HubSpot workflows, automations, or CRM cards. It is designed primarily for organizations already using HubSpot CRM and related Hubs.
The pricing model combines subscription access with usage-based credits. Customer Platform Starter includes Agent Hub and 500 HubSpot Credits. A HubSpot Credits capacity pack costs $10 per 1,000 credits per month and provides additional credits for AI agents and features. Pay-as-you-go credits cover usage beyond the monthly limit. HubSpot also provides estimated credit costs and run limits, giving teams controls for managing agent execution. Availability and credit requirements vary by HubSpot subscription and feature.
Its strongest fit is HubSpot-centric automation: agents can use CRM context, run through existing workflows, and appear in CRM cards. The separate Agent Marketplace adds pre-built HubSpot agents that can be installed and customized. However, publishing access for custom agents is invite-only, and custom agents created in Agent Builder cannot be listed in the marketplace. Organizations seeking an open third-party marketplace or broader integration coverage should consider another product. HubSpot customers extending CRM workflows should find the builder’s testing, publishing, marketplace installation, and run-cost controls well aligned with their existing platform.
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HubSpot Agent Builder pricing
All 3 HubSpot Agent Builder plans and prices →
HubSpot Agent Builder fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Agent types | Customer, prospecting, data, content, closing, and custom agents |
| Install channels | HubSpot Agent Marketplace, HubSpot Agent Hub, workflows, automations, CRM cards |
| Publishing access | Invite_only |
| Transaction model | Usage_based |
| API access | Not verified |
| Listed agent count | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, GDPR, HIPAA, SSO/SAML |
| Support | Live chat, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 3 integrations: HubSpot CRM, HubSpot workflows, HubSpot CRM cards |
| Pricing | Paid (source) |
| Website | hubspot.com |
| Facts checked | 22 Sep 2026 |
HubSpot Agent Builder integrations
HubSpot Agent Builder lists 3 integrations on its own site.
- HubSpot CRM
- HubSpot workflows
- HubSpot CRM cards
Alternatives to HubSpot Agent Builder
- Microsoft 365 Copilot Agent StoreA governed agent marketplace for organizations already working across Microsoft 365.9.2
- Oracle Fusion Applications AI Agent MarketplaceA reviewed, no-code agent catalog for Oracle Fusion enterprise workflows.9.0
- IBM watsonx OrchestrateA governed enterprise agent marketplace with strong orchestration and a high entry price.8.9
See all HubSpot Agent Builder alternatives →
HubSpot Agent Builder vs the competition
- HubSpot Agent Builder vs Microsoft 365 Copilot Agent Store
- HubSpot Agent Builder vs Oracle Fusion Applications AI Agent Marketplace
- HubSpot Agent Builder vs IBM watsonx Orchestrate
- HubSpot Agent Builder vs SAP Joule Studio
- HubSpot Agent Builder vs GPT Store
- HubSpot Agent Builder vs Poe
Compare HubSpot Agent Builder with any tool side by side →
Also Ranked In
HubSpot Agent Builder is ranked in 4 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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