Head-to-head · AI Agent Marketplaces
Microsoft 365 Copilot Agent Store vs HubSpot Agent Builder
Microsoft 365 Copilot Agent Store leads on 0 checks, HubSpot Agent Builder on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreMicrosoft 365 Copilot Agent Store · 9.2/10
Microsoft 365 Copilot Agent Store scores higher on our rubric for ai agent marketplaces: 9.2 against 8.6 out of 10; our editors rank them #1 and #5.
On publishing access, HubSpot Agent Builder gives you Invite_only where Microsoft 365 Copilot Agent Store offers Reviewed. On transaction model, HubSpot Agent Builder gives you Usage_based where Microsoft 365 Copilot Agent Store offers Subscription.
Microsoft 365 Copilot Agent Store is the better fit for microsoft 365 organizations. HubSpot Agent Builder is the better fit for hubSpot customers extending CRM workflows.
- Microsoft 365 Copilot Agent Store fits best
Microsoft 365 organizations
- HubSpot Agent Builder fits best
HubSpot customers extending CRM workflows
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Side by side
| Feature | Microsoft 365 Copilot Agent Store 9.2/10 Visit ↗ | HubSpot Agent Builder 8.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.2 | 8.6 |
| Ranking | #1 in AI Agent Marketplaces | #5 in AI Agent Marketplaces |
| Best for | Microsoft 365 organizations | HubSpot customers extending CRM workflows |
| Pricing model | Paid | Paid |
| Starting price | $21/user/mo | — |
| Free plan | Not checked yet | — |
| Free trial | — | — |
| Deployment | Cloud, Mobile, Desktop | Cloud |
| Platforms | Web, Windows, macOS, iOS, Android | Web |
| Support | Phone, Live chat, Docs | Live chat, Docs |
| Integrations | 9 integrations | 3 integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Microsoft 365 Copilot Agent Store 0/1 · HubSpot Agent Builder 0/1 | ||
| API access | Not checked yet | Not checked yet |
| Specs | ||
| Agent types | Ready-to-use, declarative, custom engine, Copilot Studio, SharePoint, connectors | Customer, prospecting, data, content, closing, and custom agents |
| Install channels | Microsoft 365 Copilot Agent Store, Microsoft Teams, Outlook, Word, Excel, PowerPoint, Microsoft Marketplace | HubSpot Agent Marketplace, HubSpot Agent Hub, workflows, automations, CRM cards |
| Publishing access | Reviewed | Invite_only |
| Transaction model | Subscription | Usage_based |
| Listed agent count | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Microsoft 365 Copilot Agent Store is an in-product catalog for discovering, installing, managing, and using AI agents from Microsoft, trusted partners, and organizations. It is designed for Microsoft 365 organizations that want agents… Read the review → |
HubSpot Agent Builder is a paid visual builder for creating custom AI agents and workflows inside HubSpot. Teams can configure instructions, actions, knowledge, inputs, and data access using CRM data, customer conversion data, files, and… Read the review → |
Strengths and trade-offs
Microsoft 365 Copilot Agent Store — where it wins
- Reviewed Agent Store with administrative approval and lifecycle management
- Supports internal catalogs and multiple agent types
- Works across Microsoft 365 Copilot and core Microsoft 365 apps
Where it doesn't
- Access is priced through Microsoft 365 Copilot plans, not a separate store tier
- Its strongest fit depends on Microsoft 365 app adoption
- Advanced identity and data protection require Premium with Copilot
HubSpot Agent Builder — where it wins
- Visual builder supports instructions, actions, knowledge, inputs, and context
- Runs agents from workflows, automations, and CRM cards
- Marketplace agents can be installed and customized in HubSpot
Where it doesn't
- Publishing access is invite-only
- Custom-built agents cannot be listed in the Agent Marketplace
- Integration coverage centers on HubSpot CRM and related tools
- Microsoft 365 Copilot Agent Store9.2/10 · Paid
A governed agent marketplace for organizations already working across Microsoft 365.
Visit MicrosoftFull verdict → - HubSpot Agent Builder8.6/10 · Paid
A capable paid agent builder for teams already working in HubSpot.
Visit HubSpotFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update