Home Depot Retail Media+ review
A web-based ad platform for brands, not an Android shopping app.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Home Depot Retail Media+, now presented as Orange Apron Media, is a retail media advertising program for brands seeking to reach Home Depot shoppers. It is not a consumer shopping app: its listed platform is web, and its tools focus on advertising and campaign activation. The program is aimed at mid-market and enterprise brands, with onsite advertising on homedepot.com and offsite activation using Home Depot first-party shopper audiences. For shoppers looking for an Android app to browse or buy products, this serves a different purpose.
The campaign options cover onsite and offsite placements. Product Listing Ads on homedepot.com support keyword, audience, and negative-keyword targeting, while banner ads offer geotargeting. Brands can manage storefronts through the self-service Brand Page Portal. For offsite activation, Orange Access supports self-service campaign launches on Reddit; Home Depot audiences can also be activated through Pinterest, The Trade Desk, and Yahoo. That makes the program more relevant to teams planning retail media campaigns across these channels than to businesses seeking a general-purpose advertising tool.
The published materials describe a contact-sales pricing model rather than self-serve plans, so brands should expect to discuss access and costs with the vendor. That approach may suit organizations evaluating campaigns with a retailer-specific audience, but it is less suited to teams that need immediately comparable public plan prices. Android shoppers should choose a consumer shopping app instead: Retail Media+ is built for brands and advertising teams, and its listed platform is web.
Home Depot Retail Media+ pros and cons
- Where it wins
- Runs Product Listing Ads with keyword, audience, and negative-keyword targeting
- Uses Home Depot first-party shopper audiences for offsite activation
- Supports campaign activation through Reddit, Pinterest, The Trade Desk, and Yahoo
- Where it doesn't
- Its listed platform is web, not Android
- It serves brand advertisers rather than consumer shoppers
- Pricing is handled through sales rather than published plans
Home Depot Retail Media+ fact sheet, pricing and score →
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