HighLevel review
A broad agency CRM with marketing, funnels, payments, AI, and client-account tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
HighLevel is a cloud CRM and business automation platform for agencies, marketers, entrepreneurs, and business teams managing lead generation, customer communication, sales processes, and client accounts. Its scope extends beyond CRM records and opportunity pipelines to include email and SMS marketing, workflow automation, websites and funnels, booking calendars, reporting, payments, invoicing, APIs, and AI tools. Visual pipeline stages support drag-and-drop opportunity updates, while mobile apps provide access to CRM records, conversations, pipelines, and Ask AI.
Pricing is organized around sub-accounts rather than user seats. Starter costs $97 per month or $970 per year and includes 3 sub-accounts, unlimited contacts, unlimited users, and all core features. Unlimited costs $297 per month or $2,970 per year, adding unlimited sub-accounts, rebilling phone and email without markup, and basic API access. Agency Pro costs $497 per month or $4,970 per year, with SaaS mode, automated sub-account creation, rebilling phone and email with markup, and advanced API access. Enterprise has custom pricing, dedicated customer success and account management, custom development opportunities, and enterprise reporting. A 14-day free trial is available, and usage-based charges may apply to telecommunications and AI services.
For agencies coordinating multiple client accounts, the combination of sub-account management, automation, marketing tools, payments, and integrations can fit a wider operating model than a CRM focused only on sales tracking. HighLevel connects with Gmail, Outlook, Google Business Profile, Google Drive, Stripe, Facebook, Zapier, QuickBooks, Shopify, and TikTok, and runs on web, iOS, Android, and API channels. Its AI tools cover conversations, voice, content, funnels, and reviews. Teams seeking a general CRM at a lower starting cost, or those that do not need marketing infrastructure and agency account controls, should consider a narrower CRM instead.
HighLevel pros and cons
- Where it wins
- Combines CRM, pipelines, marketing, funnels, payments, and AI
- Unlimited contacts and users on the Starter plan
- Web, iOS, Android, API access, and broad integrations
- Where it doesn't
- Starter is limited to 3 sub-accounts
- Starts at $97 per month with no free plan
- Usage-based telecommunications and AI charges may apply
HighLevel fact sheet, pricing and score →
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