Heatmap review
A focused ecommerce analytics suite for tying customer behavior to revenue.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Heatmap is a web-based analytics platform for ecommerce brands and agencies. Its core focus is connecting customer behavior with commercial outcomes through revenue-attributed click heatmaps, revenue-based scrollmaps, session recordings, funnels, journey analysis, surveys, and revenue-per-session or per-element attribution. It also includes mobile capture, rage-click detection, custom events, A/B testing integrations, and AI recommendations with natural-language data analysis. The platform supports ecommerce CMS platforms and custom websites through web, Chrome extension, and API access.
Pricing is organized into three monthly plans and is based on a store’s trailing 12-month revenue rather than session limits. Launch costs $199 per month and includes revenue-based heatmaps with unlimited pages, revenue-based scrollmaps, revenue-tracked recordings, unlimited feedback and pop-up surveys, JavaScript bug and error tracking, and A/B testing integrations. Growth costs $349 per month and adds advanced CRO recommendations plus priority email and in-app support. Scale costs $699 per month and adds MCP/API access, twice-monthly CRO Strategist Light account reviews, a custom onboarding call, and in-app and email support. There is no free plan, but a 14-day free trial is available.
The strongest fit is for ecommerce teams that need to connect page interactions, friction signals, and recorded journeys to revenue. Integrations cover Shopify, WordPress, WooCommerce, Webflow, ClickFunnels, BigCommerce, Shoplift, Intelligems, Visually, PackDigital, Google, TikTok, Meta, and Klaviyo. That ecosystem supports both storefront analysis and connections with testing, advertising, and marketing tools. Teams seeking a narrowly focused heatmap product may find the broader analytics, surveys, funnels, AI, and ecommerce attribution more than they need, while smaller teams may find the entry price difficult to justify. Heatmap suits revenue-focused ecommerce programs more than budget-conscious buyers seeking a free starting tier.
Heatmap pros and cons
- Where it wins
- Revenue-attributed heatmaps, scrollmaps, and session recordings
- Unlimited pages, feedback surveys, and data retention
- Shopify, WooCommerce, BigCommerce, and A/B testing integrations
- Where it doesn't
- Starts at $199 per month with no free plan
- Pricing is tied to trailing 12-month store revenue
- Advanced recommendations and API access require higher tiers
Heatmap fact sheet, pricing and score →
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