Hark review
A multimedia feedback platform combining AI analysis, surveys, dashboards, and support integrations.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Hark is a Voice of Customer platform for ecommerce and customer-experience teams that need to gather feedback across multiple formats and turn it into organized insight. It accepts video, audio, text, images, support tickets, and surveys, then provides transcription, summaries, sentiment analysis, theme and trend identification, tagging, dashboards, reports, and NPS programs. Custom workflows support customer support and post-purchase use cases, while sharing and automated reporting help distribute findings across an organization.
Pricing is structured around three plans. Starter includes AI transcription, rule-based tagging, basic reporting, up to five support workflows, basic surveys, and unlimited users. Grow is listed at $1,150 per year with annual billing and adds a dedicated Slack support channel, sentiment analysis, AI summaries for each response, advanced surveys including NPS, survey visualization, and secure sharing. Scale adds insight reporting, a customized Voice of Customer framework, automated stakeholder email, customer voice synchronization, and NPS Promote. Hark defines a Hark as any interaction delivered through the platform, including support ticket creation and survey responses, so the stated 5,000 limit applies beyond survey responses alone.
Its strongest fit is for teams that want one feedback program spanning customer conversations, commerce activity, surveys, and rich media. Integrations with Zendesk, Slack, Shopify, Intercom, Freshdesk, Gorgias, Gladly, and Kustomer support that focus, particularly for support and ecommerce operations. The platform is less suited to buyers seeking a self-serve free tier, a listed mobile platform, or a narrowly defined response-only allowance. Choose Hark when multimedia collection and cross-channel analysis matter; consider an alternative when transparent self-service pricing or a clearly scoped response limit is essential.
Hark pros and cons
- Where it wins
- Collects video, audio, text, image, ticket, and survey feedback
- Adds transcription, summaries, sentiment, themes, and tagging
- Connects with Zendesk, Slack, Shopify, Intercom, and more
- Where it doesn't
- Starter, Grow, and Scale plans require contacting sales
- Web is the only listed platform
- The 5,000 Hark limit covers tickets and survey responses too
Hark fact sheet, pricing and score →
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