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Haku review

#39 of 43 in Sales Prospecting Software

A high-touch prospecting suite for teams that can justify £1,150 per month.

6.0/10Editor score
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Haku is sales prospecting software for B2B sales teams, founders, and growing outbound organizations. It monitors custom buying signals and triggers, builds prospect lists, maps accounts and buying committees, and enriches and validates contact data. The platform supports outbound cadences across email, LinkedIn, and phone, with a LinkedIn browser extension for prospecting workflows. Its feature set is aimed at teams that need more than contact discovery and want buying-signal research connected to outbound execution.

Pricing is straightforward but positioned for a substantial sales-operations budget. The published Starter plan costs £1,150 per month when billed monthly and includes custom signals and triggers, automated list building, account mapping and buying-committee identification, CRM sync, outbound cadencing, and an AI ghostwriter. The official site also presents 1,000 monthly validated leads. There is no free plan, so smaller teams or occasional prospectors may find the entry point difficult to justify. The plan’s breadth is strongest for organizations with a repeatable outbound process and enough account value to support high-touch research.

Haku’s main advantage is the way its components connect: custom intent signals can inform account selection, contact enrichment can support cleaner CRM records, and AI-generated copy and multichannel cadences can move prospects into outreach. Salesforce, HubSpot, and Attio are supported integrations, while evidence and sources are presented for matched leads. Teams needing those CRM connections and a focused buying-signal workflow should consider Haku. Buyers seeking a lower-cost tool, a broader integration ecosystem, or a narrower contact-search product should look elsewhere.

Haku pros and cons

  • Where it wins
    • Custom signals identify relevant buying activity and triggers.
    • Enriches and validates contacts through 15+ providers.
    • Combines CRM cleaning, cadences, AI copy, and account mapping.
  • Where it doesn't
    • Starter begins at £1,150 per month, limiting budget fit.
    • Integrations are limited to Salesforce, HubSpot, and Attio.
    • The product is focused on structured, high-touch outbound programs.

Haku fact sheet, pricing and score →

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