Growby review
A free WhatsApp-focused platform with broadcasts, automation, inbox tools and reporting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Growby is a WhatsApp engagement platform for businesses that need campaign messaging, customer conversations and automated replies in one web-based system. Its feature set covers bulk broadcasts, scheduled campaigns, contact imports, personalized variables, message templates, keyword-based replies, reminder automations, chatbot flows, a shared inbox and campaign reporting. It can support promotional campaigns, customer support, event reminders, lead capture and review requests, making it relevant to teams whose customer communication is centered on WhatsApp.
The Free plan includes contact management, WhatsApp broadcasts, the WhatsApp inbox, keyword-based chatbots and marketing automations. Basic adds scheduled campaigns and Google Sheets integration. Standard adds an onboarding setup call, API setup support, product training, and Google Sheets and Zapier integrations. Professional adds dynamic chatbot flows, multiple WhatsApp numbers, multiple users and detailed campaign reporting. Enterprise adds direct Meta Cloud API access, a Postman API collection, dynamic chatbot flows, and multiple users and numbers. Reseller is designed for agencies or other providers that need white-label branding, reselling licenses, self-hosting and their own domain name.
Growby’s clearest strength is its focus: it combines WhatsApp campaign operations, automation and shared-inbox workflows rather than spreading across multiple messaging channels. The platform also connects with Google Sheets, Zapier, WhatsApp Business API and OpenAI, while its API and Meta Cloud options support more technical workflows. However, businesses seeking email, SMS or multichannel campaign management should look elsewhere. Teams that need advanced chatbot flows, multiple users or numbers, detailed reporting, or direct Meta Cloud API access will need an appropriate paid tier. Growby is a practical fit for WhatsApp-first teams, especially those starting with a free plan; it is less suitable for organizations that require broader channel coverage.
Growby pros and cons
- Where it wins
- Free plan includes broadcasts, inbox, contact management and automations
- Supports scheduled campaigns, personalization, templates and chatbot branching
- Offers Google Sheets, Zapier, WhatsApp Business API and OpenAI integrations
- Where it doesn't
- WhatsApp is the only supported marketing channel
- Advanced capabilities are split across higher-tier plans
- Multiple numbers and users are limited to Professional and Enterprise tiers
Growby fact sheet, pricing and score →
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