Gravity Forms
Gravity Forms: A capable WordPress form builder with strong workflow features and no free plan. Ranked #21 of 39 in Online Form Builders by our editors (7.4/10); pricing: Paid; best for budget-conscious WordPress professionals.
At a glance
- Editor score7.4 / 10
- PricingPaid
- Best forBudget-conscious WordPress professionals
- Free planNo
- Paid from$59/site/yr
- Quiz supportYes
- Facts checked20 Sep 2026
Where it wins
- Conditional logic, multi-page forms, uploads, and scored quizzes
- Payment collection, notifications, exports, API, and webhooks
- Integrations include Stripe, HubSpot, Salesforce, Zapier, and Mailchimp
Where it doesn't
- No free plan for testing or ongoing use
- Payment collection requires payment add-ons
- Basic License is limited to 1 site
Our verdict on Gravity Forms
Gravity Forms is a paid WordPress plugin for creating and embedding data-collection forms. Its drag-and-drop editor supports conditional logic, multi-page forms, file uploads, payment collection through payment add-ons, email routing, notifications, entry filtering, and exports. Site owners, agencies, businesses, organizations, and WordPress professionals can use it for custom forms and related workflows, including quizzes that are automatically scored through the Quiz Add-On.
The published annual plans show a $59 Basic License for 1 site with Standard support and HubSpot, Mailchimp, ActiveCampaign, and Campaign Monitor add-ons. The $159 Pro License covers 3 sites and adds Stripe, Dropbox, Square, and Zapier add-ons, while retaining Standard support. At $259 per year, the Elite License supports unlimited sites, includes Priority support and WordPress Multisite, and adds the User Registration, Conversational Forms, and Partial Entries add-ons. There is no free plan, so the entry cost is part of choosing the product.
For WordPress-based teams, the ecosystem is a central strength. Forms can be embedded in pages and posts using blocks, shortcodes, theme functions, or the plugin's embed controls. Listed integrations include Stripe, PayPal, Salesforce, HubSpot, Mailchimp, Zapier, Square, Dropbox, Slack, Trello, Twilio, and Zoho CRM, while the REST API and webhooks support connected workflows. Gravity Forms suits professionals who need more than basic contact forms, especially when payments, uploads, routing, or multi-step data collection matter. Organizations wanting a free form builder or a non-WordPress-first platform should choose an alternative.
Your product? Our editors can test Gravity Forms in depth and publish a review, labelled as paid · from $149/mo →
Gravity Forms pricing
All 3 Gravity Forms plans and prices →
Gravity Forms fact sheet
| Free plan | No |
|---|---|
| Paid from | $59/site/yr |
| Form limit | Not verified |
| Quiz support | Yes |
| Payment collection | Yes |
| Embed options | Multiple |
| Native integrations | Not verified |
| File uploads | Yes |
| Money-back guarantee | 30 days |
| Deployment | Self-hosted |
| Platforms | Web |
| Compliance & security | PCI DSS |
| Support | Tickets, Community, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 20 integrations: ActiveCampaign, Akismet, AWeber, Brevo, Campaign Monitor, CleverReach … See all → |
| Pricing | Paid (source) |
| Website | gravityforms.com |
| Facts checked | 20 Sep 2026 |
Gravity Forms integrations
Gravity Forms lists 20 integrations on its own site.
- ActiveCampaign
- Akismet
- AWeber
- Brevo
- Campaign Monitor
- CleverReach
- Cloudflare Turnstile
- Constant Contact
- EmailOctopus
- Emma
- GetResponse
- HubSpot
- iContact
- Kit
- Mailchimp
- MailerLite
- Mailgun
- Postmark
- reCAPTCHA
- SendGrid
See all Gravity Forms integrations →
Alternatives to Gravity Forms
- JotformA template-rich form builder with payments, offline mobile collection, and broad integrations.9.4
- Zoho FormsA broad form platform with payments, workflows, analytics, and mobile collection.9.2
- TypeformA polished form builder with branching, quizzes, payments, embeds, and API access.9.1
See all Gravity Forms alternatives →
Also Ranked In
Gravity Forms is ranked in 4 of our directories.
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The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Gravity Forms for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
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Featured on iTechGuides
Gravity Forms is listed in our Online Form Builders directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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