Gravity Forms review
A capable WordPress form builder with strong workflow features and no free plan.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Gravity Forms is a paid WordPress plugin for creating and embedding data-collection forms. Its drag-and-drop editor supports conditional logic, multi-page forms, file uploads, payment collection through payment add-ons, email routing, notifications, entry filtering, and exports. Site owners, agencies, businesses, organizations, and WordPress professionals can use it for custom forms and related workflows, including quizzes that are automatically scored through the Quiz Add-On.
The published annual plans show a $59 Basic License for 1 site with Standard support and HubSpot, Mailchimp, ActiveCampaign, and Campaign Monitor add-ons. The $159 Pro License covers 3 sites and adds Stripe, Dropbox, Square, and Zapier add-ons, while retaining Standard support. At $259 per year, the Elite License supports unlimited sites, includes Priority support and WordPress Multisite, and adds the User Registration, Conversational Forms, and Partial Entries add-ons. There is no free plan, so the entry cost is part of choosing the product.
For WordPress-based teams, the ecosystem is a central strength. Forms can be embedded in pages and posts using blocks, shortcodes, theme functions, or the plugin's embed controls. Listed integrations include Stripe, PayPal, Salesforce, HubSpot, Mailchimp, Zapier, Square, Dropbox, Slack, Trello, Twilio, and Zoho CRM, while the REST API and webhooks support connected workflows. Gravity Forms suits professionals who need more than basic contact forms, especially when payments, uploads, routing, or multi-step data collection matter. Organizations wanting a free form builder or a non-WordPress-first platform should choose an alternative.
Gravity Forms pros and cons
- Where it wins
- Conditional logic, multi-page forms, uploads, and scored quizzes
- Payment collection, notifications, exports, API, and webhooks
- Integrations include Stripe, HubSpot, Salesforce, Zapier, and Mailchimp
- Where it doesn't
- No free plan for testing or ongoing use
- Payment collection requires payment add-ons
- Basic License is limited to 1 site
Gravity Forms fact sheet, pricing and score →
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