Google Cloud Endpoints
Google Cloud Endpoints: A low-cost API management option with strong security and monitoring essentials. Ranked #25 of 36 in API Management Software by our editors (6.5/10); pricing: Free plan; best for low-cost API security and monitoring.
At a glance
- Editor score6.5 / 10
- PricingFree plan
- Best forLow-cost API security and monitoring
- Free planYes
- Paid from$1.50/unit usage-based
- Deployment modelHybrid
- Facts checked21 Sep 2026

Where it wins
- Free tier covers up to 1,999,999 API calls
- Supports authentication, quotas, rate limits, and access management
- Includes OpenAPI, gRPC, monitoring, analytics, and versioning
Where it doesn't
- No verified developer portal features
- No API catalog features
- No product-management features
Our verdict on Google Cloud Endpoints
Google Cloud Endpoints is an API management system for APIs hosted on Google Cloud or supported compute environments. It is suited to teams that need API security, authentication, monitoring, analytics, quotas, access controls, and versioning without a subscription-based pricing model. Support for OpenAPI 2.0 and 3.x, gRPC APIs, and staging makes it relevant for services with different API formats and lifecycle needs. Endpoints Frameworks for App Engine standard is also included.
Pricing is based on API call volume. The Free usage tier costs $0 per million API calls and covers 0–1,999,999 API calls. The Standard usage tier costs $3 per million API calls for 2,000,000 to 1,000,000,000 API calls. The High-volume usage tier costs $1.5 per million API calls for 1,000,000,000 API calls and above. Paid usage adds access to the same core management scope across the published usage tiers, including security and authentication, configurable quotas and rate limits, monitoring and activity graphs, usage analytics and logs, and API access management.
Deployment flexibility is a notable fit consideration. ESP and ESPv2 proxy deployment can run on App Engine, Cloud Run, Google Kubernetes Engine, Compute Engine, Kubernetes, and local Linux or macOS environments. The platform supports API, Linux, macOS, and self-hosted environments, with a hybrid deployment model. Choose Google Cloud Endpoints when low usage cost, API protection, monitoring, and protocol support are the priority. Organizations that need a verified developer portal, API catalog, or product-management capabilities should choose a platform with those functions.
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Google Cloud Endpoints pricing
All 3 Google Cloud Endpoints plans and prices →
Google Cloud Endpoints fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $1.50/unit usage-based |
| Deployment model | Hybrid |
| Developer portal | Not verified |
| Lifecycle management | Yes |
| Access policies | Yes |
| API analytics | Yes |
| API catalog | Not verified |
| API product management | Not verified |
| Deployment | Cloud, Self-hosted |
| Platforms | Linux, macOS |
| Support | Community, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Free plan (source) |
| Website | cloud.google.com |
| Facts checked | 21 Sep 2026 |
Alternatives to Google Cloud Endpoints
- Google ApigeeA broad API management platform with usage pricing and hybrid deployment.9.4
- Azure API ManagementBroad hybrid API management with gateway, lifecycle, portal, analytics, and discovery capabilities.9.3
- IBM API ConnectA broad API lifecycle platform for large organizations with complex governance needs.9.1
See all Google Cloud Endpoints alternatives →
Also Ranked In
Google Cloud Endpoints is ranked in 3 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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