Goava review
Affordable ICP discovery and CRM enrichment for teams selling across the Nordic markets.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Goava is a sales intelligence platform for Nordic sales teams that need to define ideal customer profiles, identify suitable accounts and enrich CRM records. Its tools support ICP creation from CRM data, company lists or text prompts, then help teams segment, rank and research prospective companies. Account matching, Goava Score ranking, firmographic and technographic filters, AI prospecting, company research, and news and recruitment monitoring cover the main stages from profile definition to account prioritization. The platform is available on web, iOS and Android, with support for Sweden, Norway, Denmark and Finland.
The pricing structure separates discovery from enrichment. Discover Starter includes AI-assisted prospecting, segmentation and filters, news and recruitment monitoring, web technology data, segment and customer analysis, and 300 AI credits per month. Discover Premium adds CRM integration, CRM data analysis, a dedicated Customer Success Manager, customized onboarding and 500 AI credits per month. Enrich Free costs 0 SEK per month and provides company data in a CRM app panel plus company matching from the CRM. Enrich Premium starts at 2,000 SEK per month and adds CRM enrichment, automatic updates, AI lead scoring, CRM-based prospecting and notifications about important company changes. A seven-day trial is available.
Integration is a central part of Goava’s fit. It connects with Salesforce, HubSpot, Zapier, Microsoft Dynamics, Upsales, Lime CRM, Pipedrive and SuperOffice, making the product relevant for teams that want ICP work and company intelligence connected to an existing sales workflow. The strongest case is for Nordic-focused teams seeking affordable discovery and enrichment without separating account research from CRM activity. Teams selling beyond the supported Nordic markets, or those needing broader geographic coverage, should consider a product designed around their target regions instead.
Goava pros and cons
- Where it wins
- AI-generated ICPs, account matching and Goava Score ranking
- Free Enrich access plus a seven-day trial
- Eight CRM integrations across web, iOS and Android
- Where it doesn't
- Market coverage centers on Sweden, Norway, Denmark and Finland
- Enrich Free offers matching and CRM-panel company data only
- Discover Premium is required for CRM integration and CRM analysis
Goava fact sheet, pricing and score →
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