GetWhy
GetWhy: A focused platform for validated, AI-moderated qualitative research. Ranked #26 of 31 in AI Market Research Software by our editors (6.7/10); pricing: Pricing on request; best for validated AI-moderated qualitative studies.
At a glance
- Editor score6.7 / 10
- PricingPricing on request
- Best forValidated AI-moderated qualitative studies
- Research approachQualitative
- Founded2018 · Copenhagen, Denmark
- Facts checked21 Sep 2026
Where it wins
- AI-moderated video interviews with adaptive probing
- Multimodal analysis with Senior Researcher validation
- Video evidence, synthesis, and insight activation outputs
Where it doesn't
- Qualitative research only
- No survey or quantitative analysis support
- Pricing requires contact with sales
Our verdict on GetWhy
GetWhy is a web-based AI-moderated qualitative research platform for enterprise insights, product, brand, and marketing teams. It covers study and discussion-guide design, participant recruitment and screening, AI-moderated video interviews, qualitative synthesis, and insight activation. Its workflow is suited to teams that need structured qualitative studies with both automation and researcher oversight, rather than a general-purpose quantitative research environment.
The platform’s standout capability is its interview and analysis workflow. Adaptive probing supports more responsive AI-moderated conversations, while multimodal analysis examines tone, emotion, and context. AI-assisted thematic synthesis helps organize findings, and Senior Researcher review and validation adds a human quality-control layer. GetWhy also provides video evidence and verbatim outputs, which can help teams connect synthesized themes to the underlying research material. A Research Agent can query study libraries, extending access to prior research beyond a single project.
GetWhy also reaches beyond analysis into recruitment, screening, and insight activation. Teams can turn findings into articles, presentations, videos, and podcasts, and connect the platform with Market Logic, Stravito, enterprise LLMs, data platforms, and enterprise workflows. GetWhy offers full-service delivery through its in-house research team, while its published pricing model directs buyers to contact sales. The main trade-off is scope: there is no survey support or quantitative analysis, so teams needing mixed-method or statistically oriented research should choose a broader platform. GetWhy is a strong fit for enterprise teams prioritizing validated qualitative interviews and reusable insight libraries.
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GetWhy pricing
GetWhy fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Research approach | Qualitative |
| Respondent recruitment | Yes |
| Survey support | No |
| Interview support | Yes |
| Qualitative analysis | Yes |
| Quantitative analysis | No |
| API access | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | ISO 27001, GDPR |
| Support | Email, Live chat |
| Built for | Enterprise, Mid-market (editorial estimate) |
| Integrations | 5 integrations: Market Logic, Stravito, enterprise LLMs, data platforms, enterprise workflows |
| Pricing | Pricing on request |
| Website | getwhy.io |
| Facts checked | 21 Sep 2026 |
GetWhy integrations
GetWhy lists 5 integrations on its own site.
- Market Logic
- Stravito
- enterprise LLMs
- data platforms
- enterprise workflows
Alternatives to GetWhy
- AttestA broad mixed-method research platform with AI interviews, analysis, exports and BI connections.9.4
- SightXA broad mixed-method research suite for teams running advanced consumer studies.9.3
- QualtricsA broad research platform spanning surveys, panels, analysis, reporting, AI, and integrations.9.2
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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