Frill review
A broad feedback suite for teams that need surveys alongside ideas and roadmaps.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Frill brings customer feedback collection, surveys, roadmaps, and announcements into one product for product teams. Customers can submit ideas through embeddable widgets, vote and comment on requests, and view public roadmaps. Teams can also run NPS, CSAT, open-feedback, quick-poll, and idea-poll surveys, then use segmentation and targeted content to organize feedback. Web access and an API support both browser-based workflows and developer-led integrations.
According to the vendor's pricing page, the paid plans start with Startup at $25 per month. That tier includes 50 Ideas, 1 Survey, unlimited admins, and unlimited widgets. Business costs $49 per month and adds Unlimited Ideas, 3 Surveys, and everything in Startup. Growth is $149 per month, with Unlimited Ideas, Privacy, Surveys, and White Labeling. Enterprise costs $349 per month and adds SOC2 compliance, audit logs, IP whitelisting, dedicated hosting, and dedicated support. A 14-day free trial is available.
Frill's strongest fit is a team that wants survey programs connected to a wider feedback workflow rather than a survey-only tool. The REST API covers ideas, announcements, comments, votes, statuses, and topics, while integrations include Slack, Jira, Linear, Trello, Zendesk, Intercom, Help Scout, Zapier, Pabbly, and Integrately. Widgets and surveys can be embedded in websites or applications through the Frill Script, with JavaScript, React, Next.js, and Google Tag Manager support. Choose it when feedback breadth matters; consider an alternative if a low-cost entry plan, a narrow survey focus, or higher included limits is the priority.
Frill pros and cons
- Where it wins
- Combines ideas, voting, roadmaps, widgets, surveys, and changelogs
- Supports NPS, CSAT, open-feedback, quick-poll, and idea-poll surveys
- Connects with Slack, Jira, Linear, Zendesk, and automation tools
- Where it doesn't
- Startup limits teams to 50 ideas and 1 survey
- Paid plans start at $25 per month
- Advanced privacy and compliance features begin on higher tiers
Frill fact sheet, pricing and score →
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