Formula Bot (now Better Analyst) review
A broad AI analytics workspace for spreadsheet users who need automation and connected data.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Formula Bot, now Better Analyst, is an AI-powered analytics platform for individuals and growing businesses. It works with Excel, Google Sheets, CSVs, databases, and connected business data through natural-language prompts. Users can generate and explain spreadsheet formulas, analyze trends and anomalies, clean and reshape tables, create charts and dashboards, generate spreadsheets from text prompts, and automate recurring analysis. It is available as a web application and API, making it a fit for analytics-heavy spreadsheet users who need more than formula assistance.
The published plans show a freemium structure. Free is a free forever plan. Starter costs $20 per month and adds AI data analysis, premium AI models, Excel and Google Sheets add-ons, and priority support. Max costs $40 per user per month and adds unlimited chat messages, a shared workspace, automated dashboards, and connected data sources. Business costs $80 per user per month and adds white-label embeds, dynamic per-user row-level security, unlimited tasks, and dedicated support. Custom adds custom AI Action volumes, additional dashboards, custom data connectors, and expanded embed controls. According to the vendor's pricing page, displayed pricing excludes first-month introductory discounts.
Integration breadth is a central strength. Better Analyst connects with Google Analytics, Google Search Console, Tableau, Power BI, Airtable, Google Sheets, Google Drive, Dropbox, OneDrive, SharePoint, Google BigQuery, Snowflake, MySQL, PostgreSQL, and Supabase. Scheduled tasks, recurring workflow automation, data enrichment, and embeddable analytics extend it beyond spreadsheet editing. The Business tier is the clearer fit for organizations that need row-level security and white-label embeds, while Max suits teams needing shared workspaces and connected sources. Users seeking only lightweight formula generation may find the wider analytics and automation scope unnecessary.
Formula Bot (now Better Analyst) pros and cons
- Where it wins
- Generates and explains natural-language spreadsheet formulas
- Analyzes trends, anomalies, tables, charts, and dashboards
- Connects spreadsheets, databases, warehouses, and analytics tools
- Where it doesn't
- Starter begins at $20 per month
- Advanced workspace and security features require paid tiers
- The broad feature set may exceed simple formula needs
Formula Bot (now Better Analyst) fact sheet, pricing and score →
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