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Formgrid review

Freemium#28 of 70 in Lead Capture Software

A form backend that turns submissions into trackable leads, with a free plan and self-hosting.

6.6/10Editor score
Formgrid6.6 Visit Formgrid

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Formgrid combines a drag-and-drop form builder and form backend with a lead pipeline, making it a fit for developers, freelancers, agencies, and small businesses that want submissions organized beyond an inbox. Forms can be shared by link or connected through HTML form endpoints. Each submission can become a lead with status tracking, notes, follow-up reminders, and conversion tracking. Spam protection, CAPTCHA, file uploads, email notifications, CSV export, and a submission API round out the capture workflow. Its open-source Docker deployment also gives teams the option to self-host.

Plan limits define the main step-ups. Free costs $0 per month and allows up to 3 forms, 1 project, and 50 submissions per month, with default pipeline stages and limited Google Sheets, Notion, Supabase, and AI Smart Inbox usage. Premium costs $12 per month for unlimited forms, 10 projects, 1,000 monthly submissions, custom pipeline stages, custom domains, and CSV export. Business is $29 per month and adds unlimited projects, 15,000 monthly submissions, webhooks and Zapier, unlimited synchronization and AI Smart Inbox analyses, plus team access and role-based project access. The free tier suits small experiments; growing capture volumes or workflow needs may call for an upgrade.

Integration options include Google Sheets, Notion, Supabase, Zapier, Make, Slack, Airtable, and payment gateways, though plan limits apply to some usage. That range, alongside web, API, and self-hosted access, makes Formgrid worth considering when a team wants forms and lead follow-up in one system. Choose it for straightforward capture, pipeline tracking, exports, or self-hosting on a budget. It is a less suitable choice if A/B testing or rule-based lead routing is central to the workflow, since those capabilities are not established here; teams should also weigh the monthly submission caps against expected volume.

Formgrid pros and cons

  • Where it wins
    • Track leads with statuses, notes, reminders, and conversion tracking
    • Free plan includes up to 3 forms and 50 monthly submissions
    • Open-source self-hosting, plus CSV export and a submission API
  • Where it doesn't
    • Free plan is limited to 3 forms, 1 project, and 50 monthly submissions
    • Custom pipeline stages and domains require the $12/month Premium plan
    • Webhooks, Zapier, and team access start with the $29/month Business plan

Formgrid fact sheet, pricing and score →

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