Fitly
AI virtual try-on for e-commerce stores
At a glance
- Editor score7.0 / 10
- PricingFree plan · paid from $29/mo
- Best forSmall retailers wanting a free starting tier
- Free planYes
- Paid from$29/mo
- Try-on categoriesclothing, cosmetics, jewelry
- Facts checked20 Sep 2026
Where it wins
- Free tier supports three try-ons per month
- Covers clothing, cosmetics, and jewelry try-ons
- API, widget embedding, and six ecommerce integrations
Where it doesn't
- Free plan supports only one product
- Try-on usage is capped by monthly plan limits
- Supports shopper photos rather than video try-ons
Our verdict on Fitly
Fitly is an AI-powered virtual try-on widget for e-commerce merchants. Shoppers upload a photo to see how clothing, cosmetics, or jewelry may look on them. Merchants can connect a supported store or custom website, then embed the widget with a script tag. The product is aimed at retailers that want to add image-based try-on experiences without committing to a large initial plan.
The pricing structure gives smaller stores a clear entry point. The Free plan costs $0 per month and includes 3 try-ons per month, 1 product, basic widget customization, and Fitly branding. Starter costs $29 per month for 150 try-ons, unlimited products, custom widget styling, branding removal, and email support. Growth costs $79 per month for 500 try-ons and priority support, while Scale costs $199 per month for 2,000 try-ons, dedicated support, and custom integrations. The main trade-off is that usage limits increase with each tier, so stores with higher shopper demand may need to budget for a larger plan.
Fitly fits a broad ecommerce setup: integrations include Shopify, WooCommerce, BigCommerce, Squarespace, Wix, and custom websites, while API access supports merchant APIs and custom implementations. The widget can detect product images automatically, and merchants can customize colors, button text, and positioning. Domain whitelisting, API-key authentication, and automatic deletion of shopper photos within 24 hours add useful control around deployment and data handling. Small retailers should consider Fitly if they want a free starting tier, image-based try-ons, and flexible integration options. Stores that require video try-on experiences should choose a different type of tool.
Fitly pricing
All 4 Fitly plans and prices →
Fitly fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $29/mo |
| Try-on categories | clothing, cosmetics, jewelry |
| Input mode | Person_photo |
| Video output | Not verified |
| API access | Yes |
| Virtual model option | Not verified |
| Monthly credits | 150 credits |
| Commercial use | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | |
| Built for | Small business, Mid-market (editorial estimate) |
| Integrations | 6 integrations: Shopify, WooCommerce, BigCommerce, Squarespace, Wix, Custom websites |
| Pricing | Free plan · paid from $29/mo (source) |
| Website | usefitly.com |
| Facts checked | 20 Sep 2026 |
Fitly integrations
Fitly lists 6 integrations on its own site.
- Shopify
- WooCommerce
- BigCommerce
- Squarespace
- Wix
- Custom websites
Alternatives to Fitly
- Perfect Corp. Virtual Try-OnBroad virtual try-on coverage with APIs, SDKs and paid access options.6.0
- TryOn VirtualAffordable omnichannel try-on with AR, AI photo swap, and ecommerce integrations.7.0
- WEARFITSA flexible try-on platform for brands that need digital twins, APIs, and commerce integrations.8.0
Fitly vs the competition
- Fitly vs Perfect Corp. Virtual Try-On
- Fitly vs TryOn Virtual
- Fitly vs WEARFITS
- Fitly vs DRESSX Virtual Try-On
- Fitly vs Banuba TINT
- Fitly vs FASHN API
Compare Fitly with any tool side by side →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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