Fitly

Freemium#7 of 27 in AI Virtual Try-On Tools

Fitly: A low-cost, image-based try-on widget with broad store integrations. Ranked #7 of 27 in AI Virtual Try-On Tools by our editors (8.5/10); pricing: Free plan; best for small retailers wanting a free starting tier.

8.5/10★★★★☆Editor score

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At a glance

• Editor score
  8.5 / 10
• Pricing
  Free plan
• Best for
  Small retailers wanting a free starting tier
• Free plan
  Yes
• Paid from
  $29/mo
• Try-on categories
  clothing, cosmetics, jewelry
• Facts checked
  20 Sep 2026

• Where it wins

  • Free tier supports three try-ons per month
  • Covers clothing, cosmetics, and jewelry try-ons
  • API, widget embedding, and six ecommerce integrations

• Where it doesn't

  • Free plan supports only one product
  • Try-on usage is capped by monthly plan limits
  • Supports shopper photos rather than video try-ons

Our verdict on Fitly

Fitly is an AI-powered virtual try-on widget for e-commerce merchants. Shoppers upload a photo to see how clothing, cosmetics, or jewelry may look on them. Merchants can connect a supported store or custom website, then embed the widget with a script tag. The product is aimed at retailers that want to add image-based try-on experiences without committing to a large initial plan.

The pricing structure gives smaller stores a clear entry point. The Free plan costs $0 per month and includes 3 try-ons per month, 1 product, basic widget customization, and Fitly branding. Starter costs $29 per month for 150 try-ons, unlimited products, custom widget styling, branding removal, and email support. Growth costs $79 per month for 500 try-ons and priority support, while Scale costs $199 per month for 2,000 try-ons, dedicated support, and custom integrations. The main trade-off is that usage limits increase with each tier, so stores with higher shopper demand may need to budget for a larger plan.

Fitly fits a broad ecommerce setup: integrations include Shopify, WooCommerce, BigCommerce, Squarespace, Wix, and custom websites, while API access supports merchant APIs and custom implementations. The widget can detect product images automatically, and merchants can customize colors, button text, and positioning. Domain whitelisting, API-key authentication, and automatic deletion of shopper photos within 24 hours add useful control around deployment and data handling. Small retailers should consider Fitly if they want a free starting tier, image-based try-ons, and flexible integration options. Stores that require video try-on experiences should choose a different type of tool.

Questions about Fitly

Does Fitly have a free plan? Yes, there is a free plan; paid plans start at $29/mo (Starter).

How much does Fitly cost? Fitly lists 3 paid plans; the lowest is Starter at $29/mo.

What does Fitly run on? Web. It runs in the cloud.

What does Fitly integrate with? 6 integrations, including Shopify, WooCommerce, BigCommerce, Squarespace and Wix.

Who is Fitly built for? Small businesses and mid-market companies (our editorial estimate).

Your product? Our editors can test Fitly in depth and publish a review, labelled as paid · from $149/mo →

Fitly pricing

All 4 Fitly plans and prices →

Fitly fact sheet

Fitly integrations

Fitly lists 6 integrations on its own site.

• Shopify
• WooCommerce
• BigCommerce
• Squarespace
• Wix
• Custom websites

Alternatives to Fitly

• Perfect Corp. Virtual Try-OnBroad virtual try-on coverage with APIs, SDKs and paid access options.9.3
• TryOn VirtualAffordable omnichannel try-on with AR, AI photo swap, and ecommerce integrations.9.1
• WEARFITSA flexible try-on platform for brands that need digital twins, APIs, and commerce integrations.9.0

See all Fitly alternatives →

Fitly vs the competition

• Fitly vs Perfect Corp. Virtual Try-On
• Fitly vs TryOn Virtual
• Fitly vs WEARFITS
• Fitly vs DRESSX Virtual Try-On
• Fitly vs Banuba TINT
• Fitly vs FASHN API

Compare Fitly with any tool side by side →

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Featured on iTechGuides

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

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Last updated 14 Nov 2026 · How we research and update