Fitly review
A low-cost, image-based try-on widget with broad store integrations.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Fitly is an AI-powered virtual try-on widget for e-commerce merchants. Shoppers upload a photo to see how clothing, cosmetics, or jewelry may look on them. Merchants can connect a supported store or custom website, then embed the widget with a script tag. The product is aimed at retailers that want to add image-based try-on experiences without committing to a large initial plan.
The pricing structure gives smaller stores a clear entry point. The Free plan costs $0 per month and includes 3 try-ons per month, 1 product, basic widget customization, and Fitly branding. Starter costs $29 per month for 150 try-ons, unlimited products, custom widget styling, branding removal, and email support. Growth costs $79 per month for 500 try-ons and priority support, while Scale costs $199 per month for 2,000 try-ons, dedicated support, and custom integrations. The main trade-off is that usage limits increase with each tier, so stores with higher shopper demand may need to budget for a larger plan.
Fitly fits a broad ecommerce setup: integrations include Shopify, WooCommerce, BigCommerce, Squarespace, Wix, and custom websites, while API access supports merchant APIs and custom implementations. The widget can detect product images automatically, and merchants can customize colors, button text, and positioning. Domain whitelisting, API-key authentication, and automatic deletion of shopper photos within 24 hours add useful control around deployment and data handling. Small retailers should consider Fitly if they want a free starting tier, image-based try-ons, and flexible integration options. Stores that require video try-on experiences should choose a different type of tool.
Questions about Fitly
Does Fitly have a free plan? Yes, there is a free plan; paid plans start at $29/mo (Starter).
How much does Fitly cost? Fitly lists 3 paid plans; the lowest is Starter at $29/mo.
What does Fitly run on? Web. It runs in the cloud.
What does Fitly integrate with? 6 integrations, including Shopify, WooCommerce, BigCommerce, Squarespace and Wix.
Who is Fitly built for? Small businesses and mid-market companies (our editorial estimate).
Fitly pros and cons
- Where it wins
- Free tier supports three try-ons per month
- Covers clothing, cosmetics, and jewelry try-ons
- API, widget embedding, and six ecommerce integrations
- Where it doesn't
- Free plan supports only one product
- Try-on usage is capped by monthly plan limits
- Supports shopper photos rather than video try-ons
Fitly fact sheet, pricing and score →
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