Fathom Analytics review
Simple paid analytics with events, ecommerce tracking, exports, and API access.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Fathom Analytics is a hosted website analytics platform for businesses, agencies, creators, and website owners. It measures pageviews, visitors, referrers, campaigns, devices, countries, browsers, and event conversions through a privacy-focused, cookie-free approach. The product is designed for websites and web applications, with a real-time dashboard, multi-domain tracking, ecommerce conversion and revenue tracking, and an API for sites, events, milestones, and reports. It suits teams that want focused traffic and conversion measurement without a permanent free plan.
Pricing is based on monthly page views, with monthly USD plans ranging from $15 for up to 100,000 monthly page views to $290 for up to 15,000,000. The intermediate options are $25 for 200,000, $45 for 500,000, $60 for 1,000,000, $100 for 2,000,000, $140 for 5,000,000, and $200 for 10,000,000 monthly page views. A 7-day trial is available. Every listed tier is organized around page-view capacity, so the main pricing decision is matching the allowance to site traffic rather than selecting feature bundles.
Fathom’s platform fit is broad for a focused web analytics tool. Integrations include WordPress, Shopify, Webflow, Wix, WooCommerce, Google Tag Manager, Next.js, React, Vue.js, Ghost, Framer, and Google Search Console. CSV exports, scheduled email reports, saved views, dashboard sharing, Google Analytics historical data import, and unlimited data retention support ongoing reporting. Its focus is measurement rather than full behavioral analysis: teams that need session recordings or conversion-funnel reports should choose an alternative. Businesses seeking straightforward paid analytics with events, ecommerce tracking, and API access are the clearest fit.
Fathom Analytics pros and cons
- Where it wins
- Tracks events, conversions, ecommerce activity, and revenue
- Includes unlimited retention, exports, reports, and dashboard sharing
- Connects with WordPress, Shopify, Webflow, React, and other platforms
- Where it doesn't
- No permanent free plan; monthly pricing starts at $15
- Does not include verified funnel reports or session recordings
- Higher tiers are required as monthly page views increase
Fathom Analytics fact sheet, pricing and score →
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