FairMarketValue
FairMarketValue: Connects QuickBooks Online or Xero data to refreshed valuations and signed PDF reports. Ranked #17 of 35 in Business Valuation Software by our editors (7.0/10); pricing: Pricing on request; best for quickBooks or Xero users wanting refreshed valuations.
At a glance
- Editor score7.0 / 10
- PricingPricing on request
- Best forQuickBooks or Xero users wanting refreshed valuations
- Free planNo
- Facts checked14 Nov 2026
Where it wins
- Connects directly to QuickBooks Online and Xero
- Reconciles income, market, and asset valuation approaches
- Refreshes assessments when connected books change
Where it doesn't
- Assessment pricing requires a quote based on portfolio size and update frequency
- Manual statement entry is needed without a connected accounting source
- No DCF or scenario modeling is specified
Our verdict on FairMarketValue
FairMarketValue provides business valuation assessments and financial analysis for private companies, banks, accounting firms, financial advisors, attorneys, and business owners. Its web platform is particularly suited to lenders and advisors working with QuickBooks Online or Xero: it can draw on connected accounting data, benchmark private-company peers, and refresh assessments as books change. The vendor also offers analyst-prepared valuation and appraisal engagements, so the product sits alongside professional services rather than being only a self-service tool.
The assessment workflow brings together income, market, and asset valuation approaches, with financial performance analysis and industry comparisons. Users can connect QuickBooks Online or Xero, or enter financial statements manually. Assessments can be delivered as signed PDF reports. This combination is useful when a firm needs recurring views of a portfolio or client book, though manual entry is a less direct route for companies that do not use either supported accounting connection. The published features do not specify DCF or scenario modeling, so buyers seeking those particular modeling capabilities should compare alternatives.
Pricing is contact-sales: assessment quotes depend on the number of companies and update frequency, and the vendor quotes for each bank portfolio or firm client book. That structure is relevant for organizations valuing multiple companies or scheduling repeated updates, but it offers less upfront cost clarity for an individual buyer. Choose FairMarketValue when accounting-linked refreshes, peer benchmarks, and signed reports match the valuation workflow; consider another option if you need specified DCF or scenario tools or a clearly stated self-service assessment price.
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FairMarketValue pricing
FairMarketValue fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| DCF model | Not verified |
| Market-multiple method | Yes |
| Asset-based method | Yes |
| Scenario analysis | Not verified |
| Report export | Yes |
| Historical years | Not verified |
| Deployment | Web |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR, 2FA |
| Support | |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 2 integrations: QuickBooks Online, Xero |
| Pricing | Pricing on request |
| Website | fairmarketvalue.com |
| Facts checked | 14 Nov 2026 |
FairMarketValue integrations
FairMarketValue lists 2 integrations on its own site.
- QuickBooks Online
- Xero
Alternatives to FairMarketValue
- ValuticoBroad valuation methods, forecasting, scenarios, and audit trails, with pricing handled through sales.8.9
- Carta 409A ValuationsA focused 409A workflow for companies already managing equity in Carta.7.9
- ValuSourceA standards-oriented valuation suite with DCF analysis, valuation data, and report writing.7.9
See all FairMarketValue alternatives →
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Featured on iTechGuides
FairMarketValue is listed in our Business Valuation Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
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