FairMarketValue review

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

FairMarketValue provides business valuation assessments and financial analysis for private companies, banks, accounting firms, financial advisors, attorneys, and business owners. Its web platform is particularly suited to lenders and advisors working with QuickBooks Online or Xero: it can draw on connected accounting data, benchmark private-company peers, and refresh assessments as books change. The vendor also offers analyst-prepared valuation and appraisal engagements, so the product sits alongside professional services rather than being only a self-service tool.

The assessment workflow brings together income, market, and asset valuation approaches, with financial performance analysis and industry comparisons. Users can connect QuickBooks Online or Xero, or enter financial statements manually. Assessments can be delivered as signed PDF reports. This combination is useful when a firm needs recurring views of a portfolio or client book, though manual entry is a less direct route for companies that do not use either supported accounting connection. The published features do not specify DCF or scenario modeling, so buyers seeking those particular modeling capabilities should compare alternatives.

Pricing is contact-sales: assessment quotes depend on the number of companies and update frequency, and the vendor quotes for each bank portfolio or firm client book. That structure is relevant for organizations valuing multiple companies or scheduling repeated updates, but it offers less upfront cost clarity for an individual buyer. Choose FairMarketValue when accounting-linked refreshes, peer benchmarks, and signed reports match the valuation workflow; consider another option if you need specified DCF or scenario tools or a clearly stated self-service assessment price.

FairMarketValue pros and cons

• Where it wins
  • Connects directly to QuickBooks Online and Xero
  • Reconciles income, market, and asset valuation approaches
  • Refreshes assessments when connected books change
• Where it doesn't
  • Assessment pricing requires a quote based on portfolio size and update frequency
  • Manual statement entry is needed without a connected accounting source
  • No DCF or scenario modeling is specified

FairMarketValue fact sheet, pricing and score →

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Last updated 14 Nov 2026 · How we research and update