EZCRM review
A WhatsApp-focused CRM with a capable free plan and India-specific lead integrations.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
EZCRM is a customer relationship management platform for Indian small and midsize sales teams. It brings lead capture, contact management, visual Kanban pipelines, quotations and communication into one web-based workspace. Its focus is particularly relevant to businesses receiving enquiries through IndiaMART, JustDial, Facebook, Instagram, Google and WhatsApp. Sales teams can also use round-robin lead assignment, shared WhatsApp Business inboxes, email and SMS campaigns, dashboards, sales funnels, AI lead qualification, lead scoring and meeting booking.
Pricing makes the free plan the main entry point. It is listed as forever free for 1 admin, 5 users, 500 contacts and 512 MB of storage. Starter costs ₹1,667 per user per month and includes 1 admin, 1 user, 2,000 contacts, 1 GB of storage and 1 WhatsApp number. Pro costs ₹3,334 per user per month, with 5 users, 5,000 contacts, 5 GB of storage and 2 WhatsApp numbers. Enterprise costs ₹5,000 per user per month and raises those allowances to 10 users, 20,000 contacts, 10 GB of storage and 5 WhatsApp numbers. A 30-day free trial is also available.
The platform’s strongest fit is its India-oriented ecosystem: IndiaMART, JustDial, GST-oriented quotations, HSN/SAC codes, Razorpay, Cashfree and WhatsApp Business API sit alongside Google Calendar two-way synchronization, Slack and lead-ad integrations. No-code workflows and campaign tools extend it beyond basic pipeline tracking. Choose EZCRM if local lead sources, WhatsApp coordination and Indian sales documents matter more than broad platform coverage. Teams needing native mobile applications or a lower-cost paid tier may prefer a different CRM.
EZCRM pros and cons
- Where it wins
- Free plan includes pipelines, workflows, WhatsApp, AI scoring and reporting
- Connects IndiaMART, JustDial, Facebook, Instagram and Google lead sources
- Supports GST-oriented quotations with HSN/SAC codes
- Where it doesn't
- Web-only platform rather than a listed native mobile app
- Free plan is limited to 5 users, 500 contacts and 512 MB storage
- Paid plans start at ₹1,667 per user per month
EZCRM fact sheet, pricing and score →
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