Ethos
Ethos: A showroom-focused brand manager with templates, collaboration and AI tools. Ranked #21 of 48 in Brand Management Software by our editors (5.7/10); pricing: From $4/mo · 30-day trial; best for individuals and teams sharing brand showrooms.
At a glance
- Editor score5.7 / 10
- PricingFrom $4/mo · 30-day trial
- Best forIndividuals and teams sharing brand showrooms
- Free planNo
- Paid from$4/mo
- Brand portalYes
- Facts checked23 Sep 2026
Where it wins
- Share interactive showrooms with brand copy, logos, colors, fonts and rules
- Organize and search brand assets; manage access with configurable permissions
- Generate brand copy and color palettes with AI, and share showrooms as PDFs
Where it doesn't
- Starter and Standard limit individual brand asset files to 5 MB
- The web-based product has no desktop or mobile platform listed
- Email is the listed support channel
Our verdict on Ethos
Ethos gives individuals and teams a web-based place to organize brand assets and present them in shareable showrooms. Showrooms can bring together copy, logos, colors, fonts, rules and custom sections, making the product relevant to solopreneurs, influencers, freelancers, startup teams and agencies sharing brand direction with collaborators or clients. It also includes templates, permissions, asset organization and search, with AI tools for brand copy and color palettes. This is a focused option for creating brand portals, rather than a broad system for every aspect of brand governance.
Monthly plans scale mainly by showroom and user limits. Starter (Influencers) is $4 per month for one showroom and one user; Standard (Influencers) is $12 for five showrooms and five users. Premium (Influencers) costs $20 for 50 showrooms and 10 users, while Growth (Influencers) is $28 for 100 showrooms and 250 users. Enterprise (Influencers) is $44 and includes unlimited showrooms and users. The other listed plans are Starter at $5, Standard at $15 and Premium at $25 per month, with the same showroom and user limits as their influencer counterparts. Custom templates appear on Premium and above; file limits range from 5 MB to 20 MB across the influencer plans. A 30-day free trial is available.
Ethos adds practical sharing options: showrooms can be generated and shared as PDFs, custom fonts are supported, and the product lists Google Drive and Zapier integrations. Brand audits and educational materials extend its scope beyond storing logos and files. Still, its defining workflow remains the showroom: buyers seeking that shareable presentation layer, lightweight collaboration and reusable templates may find the plan structure a close fit. Teams that need larger individual asset uploads on entry plans should account for the 5 MB limit, while organizations prioritizing a broader governance system may prefer another product. It is available on the web, with email support.
Ethos pricing
All 10 Ethos plans and prices →
Ethos fact sheet
| Free plan | No |
|---|---|
| Paid from | $4/mo |
| Brand portal | Yes |
| Guideline management | Yes |
| Template management | Yes |
| Brand monitoring | Not verified |
| Brand analytics | Yes |
| Listed integrations | Not verified |
| Free trial | 30 days |
| Deployment | Cloud |
| Platforms | Web |
| Support | |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 2 integrations: Google Drive, Zapier |
| Pricing | From $4/mo · 30-day trial (source) |
| Website | yourethos.io |
| Facts checked | 23 Sep 2026 |
Ethos integrations
Ethos lists 2 integrations on its own site.
- Google Drive
- Zapier
Alternatives to Ethos
- Adobe Brand IntelligenceA governance platform that turns brand knowledge into validated, testable creative workflows.9.0
- FrontifyA governed asset library for mid-market and enterprise brand teams.8.2
- BynderA broad asset hub for brand teams that need search, rights controls, workflows, and integrations.7.7
Used Ethos? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Ethos for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Ethos is listed in our Brand Management Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/ethos/"><img src="https://www.itechguides.com/best/badge/ethos.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes a score or a verdict. How we rank.
Last updated · How we research and update