Ethos review
A showroom-focused brand manager with templates, collaboration and AI tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Ethos gives individuals and teams a web-based place to organize brand assets and present them in shareable showrooms. Showrooms can bring together copy, logos, colors, fonts, rules and custom sections, making the product relevant to solopreneurs, influencers, freelancers, startup teams and agencies sharing brand direction with collaborators or clients. It also includes templates, permissions, asset organization and search, with AI tools for brand copy and color palettes. This is a focused option for creating brand portals, rather than a broad system for every aspect of brand governance.
Monthly plans scale mainly by showroom and user limits. Starter (Influencers) is $4 per month for one showroom and one user; Standard (Influencers) is $12 for five showrooms and five users. Premium (Influencers) costs $20 for 50 showrooms and 10 users, while Growth (Influencers) is $28 for 100 showrooms and 250 users. Enterprise (Influencers) is $44 and includes unlimited showrooms and users. The other listed plans are Starter at $5, Standard at $15 and Premium at $25 per month, with the same showroom and user limits as their influencer counterparts. Custom templates appear on Premium and above; file limits range from 5 MB to 20 MB across the influencer plans. A 30-day free trial is available.
Ethos adds practical sharing options: showrooms can be generated and shared as PDFs, custom fonts are supported, and the product lists Google Drive and Zapier integrations. Brand audits and educational materials extend its scope beyond storing logos and files. Still, its defining workflow remains the showroom: buyers seeking that shareable presentation layer, lightweight collaboration and reusable templates may find the plan structure a close fit. Teams that need larger individual asset uploads on entry plans should account for the 5 MB limit, while organizations prioritizing a broader governance system may prefer another product. It is available on the web, with email support.
Questions about Ethos
Does Ethos have a free plan? No free plan is listed; paid plans start at $4/mo (Starter (Influencers)).
How much does Ethos cost? Ethos lists 10 paid plans; the lowest is Starter (Influencers) at $4/mo.
Is there a free trial of Ethos? Yes: a 30-day free trial.
What does Ethos run on? Web. It runs in the cloud.
What does Ethos integrate with? 2 integrations: Google Drive and Zapier.
Who is Ethos built for? Solo users, small businesses, mid-market companies and enterprises (our editorial estimate).
Ethos pros and cons
- Where it wins
- Share interactive showrooms with brand copy, logos, colors, fonts and rules
- Organize and search brand assets; manage access with configurable permissions
- Generate brand copy and color palettes with AI, and share showrooms as PDFs
- Where it doesn't
- Starter and Standard limit individual brand asset files to 5 MB
- The web-based product has no desktop or mobile platform listed
- Email is the listed support channel
Ethos fact sheet, pricing and score →
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