Empathy Platform
Empathy Platform: Detailed commerce search analytics with flexible deployment and contact-sales pricing. Ranked #25 of 37 in Search Analytics Software by our editors (6.5/10); pricing: Pricing on request; best for commerce teams needing detailed journey tracking.
At a glance
- Editor score6.5 / 10
- PricingPricing on request
- Best forCommerce teams needing detailed journey tracking
- Zero-result reportingYes
- Founded2012 · Gijón, Asturias, Spain
- Facts checked20 Sep 2026
Where it wins
- Tracks queries, clicks, CTR, findability, cart, checkout, and conversions
- Combines merchandising controls with semantic and conversational search
- Supports web, mobile, API, and self-hosted deployment models
Where it doesn't
- Pricing uses a contact-sales model rather than published plan tiers
- Headless, API-first architecture may require technical implementation work
- Its analytics and controls are focused on commerce search journeys
Our verdict on Empathy Platform
Empathy Platform is an AI-powered search and discovery solution for commerce retailers. It combines keyword, semantic, and conversational search with no-code merchandising controls, relevance tooling, analytics, and configurable frontend components. The platform is suited to commerce teams that need to understand how shoppers move from search queries through clicks, add-to-cart activity, checkout, and conversion, while also improving product discovery across web, mobile, API, or self-hosted environments.
Pricing follows a contact-sales model, with packages and implementation models discussed with Empathy. The platform supports hosted SaaS deployment and self-managed components for organizations that need to operate parts of the system in their own infrastructure. Its ecosystem includes VTEX and Google Analytics 4 integrations, while the headless, API-first microservices approach supports broader composable architectures. Composable Interface X frontend components are also available for teams that want configurable search experiences without limiting the platform to a single presentation layer.
The standout capability is the connection between search operations and journey analysis. Teams can review query, click, CTR, findability, add-to-cart, checkout, and no-result activity, then examine conversion paths at the query level. Merchandising tools cover ranking, boosting, burying, synonyms, facets, and related tags, while AI-generated suggestions and zero-result product carousels address discovery gaps. Empathy Platform fits retailers that want detailed search-led commerce analysis plus control over relevance and presentation. Teams seeking a narrowly scoped reporting tool, or a product with a simple fixed-plan buying process, should consider whether its broader search, merchandising, and deployment model matches their needs.
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Empathy Platform pricing
Empathy Platform fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Query volume | Not verified |
| Zero-result reporting | Yes |
| Search conversion tracking | Yes |
| Result click analytics | Yes |
| Data retention | Not verified |
| Ecommerce search support | Yes |
| Deployment | Cloud, Self-hosted |
| Platforms | Web, iOS, Android |
| Compliance & security | GDPR |
| Support | Email, Tickets, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 2 integrations: VTEX, Google Analytics 4 |
| Pricing | Pricing on request |
| Website | empathy.co |
| Facts checked | 20 Sep 2026 |
Empathy Platform integrations
Empathy Platform lists 2 integrations on its own site.
- VTEX
- Google Analytics 4
Alternatives to Empathy Platform
- Prefixbox Search AnalyticsDeep search analytics for retailers tracking relevance, engagement, and revenue.9.4
- Seekora AnalyticsAffordable search analytics with strong ecommerce coverage and flexible event tracking.9.2
- FindTuner InsightsA focused analytics platform for linking search behavior, merchandising, and conversions.8.9
See all Empathy Platform alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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