Dynamic Yield
Dynamic Yield: A broad experimentation platform for teams combining testing, targeting, flags, and recommendations. Ranked #36 of 52 in A/B Testing Tools by our editors (5.7/10); pricing: Pricing on request; best for personalization-heavy experimentation programs.
At a glance
- Editor score5.7 / 10
- PricingPricing on request
- Best forPersonalization-heavy experimentation programs
- Test typesA/B testing; dynamic allocation; affinity allocation
- Founded2012 · Tel Aviv, Israel
- Facts checked14 Sep 2026
Where it wins
- Supports visual, server-side, web, mobile, and API experimentation
- Combines targeting, feature flags, recommendations, and KPI reporting
- Includes dynamic allocation with multi-armed bandit algorithms
Where it doesn't
- Pricing uses a contact-sales model instead of published numeric tiers
- Its broad enterprise scope may exceed the needs of simple web testing
- Integration coverage is not part of the stated product capabilities
Our verdict on Dynamic Yield
Dynamic Yield is an enterprise software-as-a-service platform for marketing, product, development, and e-commerce teams. It is designed to personalize, test, and optimize digital experiences across websites, mobile applications, email, and other channels. The platform combines configurable A/B variations and allocation with a point-and-click visual editor, audience and behavioral targeting, feature flag rollout management, and product and content recommendations. Teams can also run server-side experiments through APIs, use Experience App for mobile experimentation, and work with native SDKs for Kotlin, Swift, and React Native. Reporting includes multiple KPIs and segment breakdowns, while dynamic traffic allocation uses multi-armed bandit algorithms.
Pricing follows a contact-sales model. The published commercial structure does not present named numeric tiers, so buyers engage the vendor to discuss the required arrangement. The platform is delivered through Experience OS, Experience APIs, web scripts, and mobile SDKs, with capabilities spanning web, iOS, Android, and API environments. Its paid offering centers on the combined experimentation and personalization stack: visual testing, server-side experimentation, targeting, flags, mobile app experiences, reporting, recommendations, and AI features. Buyers should clarify which capabilities, channels, implementation services, and commercial terms apply to their deployment before selecting the product.
Dynamic Yield is a substantial fit for organizations that want experimentation connected to personalization, behavioral audiences, recommendations, and controlled feature rollouts. It may be less appropriate for teams seeking a narrowly focused web A/B testing tool, a self-serve purchase, or a straightforward public plan comparison. The product’s enterprise positioning and cross-channel scope can add evaluation work for smaller programs with limited experimentation needs. Teams that require clearly stated integration coverage should also compare alternatives whose published capability lists address that area directly.
Your product? Our editors can test Dynamic Yield in depth and publish a review, labelled as paid · from $149/mo →
Dynamic Yield pricing
Dynamic Yield fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Test types | A/B testing; dynamic allocation; affinity allocation |
| Supported platforms | Web_and_mobile |
| Visual editor | Yes |
| Server-side testing | Yes |
| Mobile SDK | Yes |
| Audience targeting | Yes |
| Feature flags | Yes |
| Pricing | Pricing on request |
| Website | dynamicyield.com |
| Facts checked | 14 Sep 2026 |
Alternatives to Dynamic Yield
- Optimizely ExperimentationA broad experimentation suite for mature teams running complex digital tests.9.3
- Adobe TargetA broad experimentation suite for organizations already invested in Adobe.9.2
- Zoho PageSenseA strong free starting point for teams that want visual testing and analytics.9.1
See all Dynamic Yield alternatives →
Also Ranked In
Dynamic Yield is ranked in 3 of our directories.
Used Dynamic Yield? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Dynamic Yield for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Dynamic Yield is listed in our A/B Testing Tools directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/dynamic-yield/"><img src="https://www.itechguides.com/best/badge/dynamic-yield.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update