Dezrez review
A broad UK estate agency CRM spanning sales, lettings, property management and compliance.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Dezrez is a cloud-based CRM and estate agency platform for UK sales and lettings businesses. It brings together property listings, prospect management, applicant and property matching, sales progression, lettings, tenancy, referencing, property management, maintenance and compliance workflows. Client portals serve buyers, vendors, landlords and tenants, while mobile applications extend access across iOS and Android. The platform is positioned for startups, single branches, multi-branch agencies, enterprise businesses and franchises, making it relevant to teams that need one system across several property functions.
Its strongest distinction is breadth. Automated viewing reminders and follow-ups support day-to-day prospect management, while sales pipelines, tasks and appointment management structure progression work. Lettings and tenancy workflows sit alongside referencing, maintenance and anti-money-laundering processes rather than requiring separate core systems. Dezrez also connects with services including DezrezLegal, Rightmove Tenant Referencing, Coadjute, what3words, Zapier, BriefYourMarket, Sprift, Homesearch and Credas. The open API and PropTech integration focus should suit agencies that need to connect specialist services around a central CRM.
The trade-off is that agencies should assess how much of this coverage they need before choosing it. A full-service business handling sales, lettings and property management is the clearest fit; an agency seeking only a lightweight listing tool or a narrowly focused CRM may find the wider platform unnecessary. Core CRM pricing is handled through sales, while ancillary usage charges are presented separately, so buyers should clarify the commercial structure for their intended workflows. Dezrez has operated since 1999 and is based in Swansea, Wales, supporting its positioning as a mature platform for UK property businesses.
Dezrez pros and cons
- Where it wins
- Covers sales, lettings, tenancy and property management workflows
- Combines applicant matching, reminders, portals and compliance tools
- Offers mobile apps, an open API and a broad PropTech integration set
- Where it doesn't
- Core CRM pricing requires a sales conversation
- Its wide feature set may exceed the needs of single-purpose agencies
- Email marketing and lead routing capabilities are not established here
Dezrez fact sheet, pricing and score →
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