Datama
Datama: Driver-based variance analysis for FP&A teams working across spreadsheets and BI. Ranked #11 of 20 in Google Workspace for Finance Software by our editors (7.5/10); pricing: Pricing on request · 7-day trial; best for FP&A teams analyzing complex KPI variances.
At a glance
- Editor score7.5 / 10
- PricingPricing on request · 7-day trial
- Best forFP&A teams analyzing complex KPI variances
- Free planNo
- Finance functionFp&a
- Founded2017 · Paris, France
- Facts checked24 Sep 2026
Where it wins
- Breaks KPI variance into mix, volume, price and rate drivers
- Google Sheets add-on recalculates as cells, filters or segments change
- Combines waterfalls, anomaly detection, pivots and A/B-test analysis
Where it doesn't
- Paid pricing is contact-sales rather than self-serve
- No free plan; the Google Sheets trial lasts 7 days
- Its analysis focus may exceed the needs of teams seeking simple budgeting
Our verdict on Datama
Datama is a performance-analytics product for finance and FP&A teams that need to explain why KPIs changed, especially across business segments and scenarios. Its Compare, Detect, Assess, Pivot and Journey capabilities support variance analysis, anomaly investigation, A/B-test analysis and customer-journey work. The Google Sheets add-on brings budget-versus-actual and forecast variance analysis into shared workbooks, while the web app and integrations connect analysis to BI, spreadsheet and AI tools. It is aimed at mid-market and enterprise teams with analytical needs beyond basic spreadsheet budgeting.
The depth of the analysis is the main distinction. Datama decomposes KPI changes into mix, volume, price and rate drivers, presents period or scenario shifts in waterfall charts, and can surface anomalies with driver explanations. Pivot analysis helps locate stronger and weaker segments, while A/B-test analysis includes statistical significance and early stopping. In Google Sheets, results recalculate when cells, filters or segments change. That breadth suits teams investigating causes rather than simply tracking actuals against a budget; teams that only need straightforward planning may find a simpler finance tool a closer fit.
Datama works with Power BI, Tableau, Looker Studio, Qlik, Excel, PowerPoint and Google Sheets, and offers an AI skill for deterministic analysis in Claude, ChatGPT and agent frameworks. According to the vendor's published notes, a 7-day full Google Sheets trial is available without a card, while paid access is handled through contact with sales rather than published plan prices. The product supports cloud and self-hosted deployment, with GDPR listed as a compliance posture and email and documentation as support channels. FP&A teams seeking detailed variance explanations across their existing analytics stack should consider it; buyers prioritizing transparent self-serve pricing or basic budgeting should look elsewhere.
Your product? Our editors can test Datama in depth and publish a review, labelled as paid · from $149/mo →
Datama pricing
Datama fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Finance function | Fp&a |
| Accounting integrations | Not verified |
| Bank-feed sync | Not verified |
| Approval workflows | Not verified |
| Automation rules | Not verified |
| API access | Not verified |
| Audit trail | Not verified |
| Free trial | 7 days · no card needed |
| Deployment | Cloud, Self-hosted |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 9 integrations: Power BI, Tableau, Looker Studio, Qlik, Excel, PowerPoint … See all → |
| Pricing | Pricing on request · 7-day trial |
| Website | datama.io |
| Facts checked | 24 Sep 2026 |
Datama integrations
Datama lists 9 integrations on its own site.
- Power BI
- Tableau
- Looker Studio
- Qlik
- Excel
- PowerPoint
- Google Sheets
- Claude
- ChatGPT
Alternatives to Datama
- AnaplanAn enterprise planning platform spanning finance, workforce, and cross-functional scenarios.9.3
- CubeA broad FP&A platform for teams that need spreadsheet-linked planning and consolidation.8.8
- PigmentA connected planning platform for budgeting, forecasting, scenarios and consolidation.8.7
Used Datama? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Datama for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Datama is listed in our Google Workspace for Finance Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/datama/"><img src="https://www.itechguides.com/best/badge/datama.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update