Counterpoint review
A radio-focused workflow for proposals, spot scheduling, digital campaigns, and billing.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Counterpoint brings advertising sales and operations together for radio stations, audio networks, podcasters, and broadcast groups. It is aimed at teams that need to move from a proposal through order execution and campaign administration, rather than handle sales in a standalone tool. Its workflow spans spot advertising as well as digital and podcast campaigns, making it relevant to radio groups selling across those channels.
Proposal creation draws on real-time inventory, rate cards, client requirements, and research; approved proposals can become orders and contracts. From there, teams can manage avails, automated spot scheduling, commercial copy, and execution logs. Copy workflows include regional copy, live reads, and blackout restrictions. Counterpoint also handles digital and podcast campaigns on spot- or impression-based terms, and affiliate tools support log distribution and affidavit collection. The breadth is useful for organizations coordinating sales and traffic operations, though buyers focused on non-audio media workflows may find the product’s center of gravity too specific. Named integrations include Marketron, WideOrbit, Mr. Master, RadioWorkflow, Natural Log, and iHeart.
Financial workflows include invoicing, accounts receivable, credit management, and collections, so the system extends beyond campaign scheduling into revenue administration. According to the vendor’s description, prospects access the products through demo-led sales; the pricing model is contact sales. That approach suits organizations evaluating a workflow with several connected operational areas, but it offers less immediate evaluation flexibility than a self-service trial. Counterpoint is a fit for radio groups seeking connected proposal, traffic, affiliate, and billing processes, especially when digital and podcast sales sit alongside spots. Teams seeking a broadly channel-neutral media sales system or a self-serve purchase path should compare alternatives.
Counterpoint pros and cons
- Where it wins
- Build proposals with real-time inventory, rate cards, client needs, and research
- Connect orders to spot scheduling, commercial copy, logs, and billing workflows
- Manage digital and podcast campaigns alongside affiliate logs and affidavits
- Where it doesn't
- Demo-led sales means prospects cannot start with a self-service trial
- Cloud deployment may not suit teams seeking another deployment option
- Designed around audio and broadcast workflows, not general media sales
Counterpoint fact sheet, pricing and score →
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