Conjura review
Conjura connects commerce and advertising data to explain profit, growth and inventory.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Conjura is a web-based ecommerce analytics platform from Wayflyer for brands and small businesses that need a consolidated view of profitability, marketing, customers, orders, products and inventory. It connects ecommerce, advertising, marketplace, ERP and operations data into dashboards, with reporting that reaches SKU and product level. The platform is especially suited to teams managing multiple stores or evaluating contribution profit alongside ad spend, customer value and stock performance.
Pricing is available monthly or annually across Essentials, Growth and Scale. Essentials costs $19.99 per month or $15.99 per year and includes core ecommerce and advertising connections, daily data sync, customizable dashboards and email support. Growth costs $59.99 per month or $49.99 per year, adding unlimited users, multiple ecommerce stores, marketplace and Slack connectors, and dedicated onboarding. Scale costs $129.99 per month or $109.99 per year, adding ERP and OMS connectors, bi-annual strategy reviews, and custom dashboard and reporting. Owly AI is a separate $199 per month plan with natural-language business questions, on-demand reports, strategic recommendations, and AI stock and revenue forecasting. The published pricing uses an annual gross merchandise value selector, so the applicable GMV tier should be checked before purchase.
Conjura’s strongest fit is for operators who want profitability and attribution in the same reporting layer. It supports Shopify, BigCommerce, WooCommerce and Magento, plus connections including Google Analytics 4, Google Ads, Meta Ads, TikTok Ads, Amazon Ads, eBay, Pinterest Ads, Linnworks, Brightpearl and Cin7. Daily synchronization, email summaries, saved views and AI-generated analysis support recurring decision-making. Teams needing only basic store reporting may not need its broader profit, cohort, inventory and connector coverage; multi-store businesses that need ERP or OMS connectivity should look at Scale.
Conjura pros and cons
- Where it wins
- SKU-level contribution profit and product margin reporting
- Cohorts, retention and lifetime-value analysis
- Connections for four major ecommerce storefront platforms
- Where it doesn't
- No free plan
- Advanced connectors start with the Growth or Scale plans
- Annual GMV tier applies and should be checked before purchase
Conjura fact sheet, pricing and score →
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