Competitors App review
Broad competitor monitoring with AI summaries and agency reporting at $19.90 per competitor monthly.
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Competitors App is a web-based competitive intelligence platform for marketers, businesses, and agencies that need to follow competitor activity across digital channels. It tracks website changes, SEO and keyword rankings, social posts on Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok, newsletters and account emails, Google and Facebook advertising, reviews across more than 60 review sites, traffic, backlinks, social mentions, and PR mentions. Activity is organized in a timeline, with email and Slack notifications, periodic reports, competitor discovery, and webpage detection. Agencies also get white-label dashboards and reports, while AI summaries and sales battlecard generation support recurring competitive reviews.
Pricing is straightforward at the Business level: $19.90 per competitor per month, billed monthly. That plan includes monitoring across marketing channels, email reports, and competitor activity monitoring. The Custom plan adds a dedicated account manager, API access, custom channel tracking, and battlecards. Because billing is per competitor, the monthly total rises as the monitored set expands. Slack and Zapier are listed integrations, and notifications can also be delivered by email. Business suits teams needing recurring alerts, while Custom is aimed at organizations with workflow or reporting requirements beyond the standard plan.
The product’s main strength is breadth: one service covers owned, earned, paid, social, search, and traffic signals, then adds AI summaries and agency-facing reporting. That range suits agencies tracking broad competitor signals and teams that want a single activity view rather than separate tools for each channel. The trade-off is focus and history: historical data is limited, and the web-only platform may not suit teams seeking a native desktop or mobile experience. Buyers that need API access, custom channel tracking, or battlecards should look at Custom; smaller teams with only one narrow monitoring need may prefer a more specialized tool.
Competitors App pros and cons
- Where it wins
- Tracks website, SEO, social, email, ads, reviews, traffic, and mentions
- AI summaries, battlecards, alerts, and timeline-based activity views
- White-label dashboards and reports support agency client reporting
- Where it doesn't
- Pricing scales with each monitored competitor
- Historical data is described as limited
- API access and custom channel tracking require the Custom plan
Competitors App fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update