Cobalt
Cobalt: A commerce-focused SMS chatbot platform with broad messaging and automation tools. Ranked #19 of 32 in SMS Chatbot Software by our editors (7.1/10); pricing: Paid; best for commerce brands using SMS and MMS engagement.
At a glance
- Editor score7.1 / 10
- PricingPaid
- Best forCommerce brands using SMS and MMS engagement
- Free planNo
- Paid from$199/mo
- AI responsesYes
- Facts checked20 Sep 2026
Where it wins
- AI replies across inbound SMS and MMS conversations
- Shared inbox supports iMessage, SMS, MMS, and RCS
- Consent controls, flows, campaigns, and analytics in one platform
Where it doesn't
- Starts at $199 per month with no free plan
- Message charges apply in addition to monthly plan fees
- Advanced AI and custom integrations require higher tiers
Our verdict on Cobalt
Cobalt combines iMessage, SMS, MMS, and RCS messaging with automated flows, subscriber growth tools, analytics, and a shared conversation inbox. It is aimed at ecommerce brands, service businesses, agencies, and other organizations using text messaging for marketing, support, bookings, and customer engagement. AI-generated replies can provide product or order information and escalate conversations to staff, while campaigns, segmentation, personalization, and sign-up units support subscriber growth.
Pricing starts with the Growth plan at $199 per month. It includes a dedicated toll-free number, drag-and-drop flow builder, popups, and sign-up units. Pro costs $499 per month and adds AI-powered two-way conversations, A/B testing, advanced analytics, enhanced conversational skills, and a Customer Success Manager. Enterprise costs $999 per month and adds dedicated support and controls, an Onboarding Launch Specialist, custom-designed popups, custom integrations, API access, and a dedicated Slack channel. Every plan starts with a free trial, and plans charge per delivered message.
Cobalt fits commerce teams that need both automated engagement and human conversation management. Its integrations include Shopify, Recharge, Klaviyo, Gorgias, Zendesk, Triple Whale, Yotpo, Zapier, and Slack, while REST API and webhook access support custom workflows. Consent capture, opt-out handling, and quiet-hours enforcement address key messaging operations. The main trade-off is cost: there is no free plan, and the $199 monthly starting point is a meaningful commitment before message charges. Choose Cobalt when cross-channel messaging, ecommerce connections, and AI-assisted replies justify that spend; smaller teams seeking a lower-cost entry point should consider a simpler SMS tool.
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Cobalt pricing
All 3 Cobalt plans and prices →
Cobalt fact sheet
| Free plan | No |
|---|---|
| Paid from | $199/mo |
| AI responses | Yes |
| Workflow builder | Yes |
| Two-way SMS | Yes |
| Message limit | Not verified |
| Interactive menus | Not verified |
| MMS support | Yes |
| API access | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Support | Email, Live chat, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 9 integrations: Shopify, Recharge, Klaviyo, Gorgias, Zendesk, Triple Whale … See all → |
| Pricing | Paid (source) |
| Website | usecobalt.io |
| Facts checked | 20 Sep 2026 |
Cobalt integrations
Cobalt lists 9 integrations on its own site.
- Shopify
- Recharge
- Klaviyo
- Gorgias
- Zendesk
- Triple Whale
- Yotpo
- Zapier
- Slack
Alternatives to Cobalt
- ConvoCoreA flexible SMS automation platform with AI conversations, workflows, campaigns, and API access.9.3
- AthenaTextA focused SMS automation platform with AI replies, routing, compliance controls, and team handoff.9.1
- BoeiBoei suits CRM-heavy teams that need SMS automation across a broad integration ecosystem.8.9
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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