Cobalt review
A commerce-focused SMS chatbot platform with broad messaging and automation tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Cobalt combines iMessage, SMS, MMS, and RCS messaging with automated flows, subscriber growth tools, analytics, and a shared conversation inbox. It is aimed at ecommerce brands, service businesses, agencies, and other organizations using text messaging for marketing, support, bookings, and customer engagement. AI-generated replies can provide product or order information and escalate conversations to staff, while campaigns, segmentation, personalization, and sign-up units support subscriber growth.
Pricing starts with the Growth plan at $199 per month. It includes a dedicated toll-free number, drag-and-drop flow builder, popups, and sign-up units. Pro costs $499 per month and adds AI-powered two-way conversations, A/B testing, advanced analytics, enhanced conversational skills, and a Customer Success Manager. Enterprise costs $999 per month and adds dedicated support and controls, an Onboarding Launch Specialist, custom-designed popups, custom integrations, API access, and a dedicated Slack channel. Every plan starts with a free trial, and plans charge per delivered message.
Cobalt fits commerce teams that need both automated engagement and human conversation management. Its integrations include Shopify, Recharge, Klaviyo, Gorgias, Zendesk, Triple Whale, Yotpo, Zapier, and Slack, while REST API and webhook access support custom workflows. Consent capture, opt-out handling, and quiet-hours enforcement address key messaging operations. The main trade-off is cost: there is no free plan, and the $199 monthly starting point is a meaningful commitment before message charges. Choose Cobalt when cross-channel messaging, ecommerce connections, and AI-assisted replies justify that spend; smaller teams seeking a lower-cost entry point should consider a simpler SMS tool.
Cobalt pros and cons
- Where it wins
- AI replies across inbound SMS and MMS conversations
- Shared inbox supports iMessage, SMS, MMS, and RCS
- Consent controls, flows, campaigns, and analytics in one platform
- Where it doesn't
- Starts at $199 per month with no free plan
- Message charges apply in addition to monthly plan fees
- Advanced AI and custom integrations require higher tiers
Cobalt fact sheet, pricing and score →
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