CluedIn
CluedIn: Flexible usage-based MDM with broad governance, workflow, and enterprise integrations. Ranked #10 of 20 in Master Data Management Software by our editors (8.1/10); pricing: Paid; best for cloud teams needing usage-based MDM pricing.
At a glance
- Editor score8.1 / 10
- PricingPaid
- Best forCloud teams needing usage-based MDM pricing
- Paid from$0.005/unit/mo
- DeduplicationYes
- Facts checked20 Sep 2026
Where it wins
- Entity resolution, golden records, deduplication, and data quality
- REST, GraphQL, streaming, write-back, lineage, and approval workflows
- Integrations across Microsoft, SAP, Salesforce, and Oracle systems
Where it doesn't
- Usage-based pricing makes total monthly cost volume-dependent
- Advanced capabilities require higher paid tiers
- Enterprise pricing uses bespoke commercial terms
Our verdict on CluedIn
CluedIn is a graph-native master data management platform for enterprise data teams, data stewards, architects, and business domain owners. It brings together entity resolution, golden records, data quality, cleaning, enrichment, matching, deduplication, governance, lineage, business rules, and human approval workflows. Supported master data domains include customer, product, supplier, asset, location, finance, operational, and reference data. CluedIn is available through the web, API, or self-hosted deployment, including managed SaaS or PaaS deployment in a customer’s Azure tenant.
Pricing is usage-based and billed monthly per processed record and AI credit. Essential starts at $0.005 per processed record and AI credit and includes all data management features, AI Agents, AI support, and unlimited users. Pro is $0.03 per processed record and AI credit, adding Microsoft integrations, SSO support, workflows, and helpdesk tickets. Elite is $0.05 and adds custom AI models, a private endpoint, premium support, and the CluedIn implementation team. Enterprise includes everything in Elite, plus a dedicated cluster and bespoke commercial terms. AI credit is billed separately based on usage, so teams should estimate volume and AI activity before selecting a tier.
The platform’s strongest fit is for organizations that need more than a centralized data repository. REST and GraphQL access, real-time streaming, write-back, lineage, audit history, configurable workflows, and stewardship features support governed data operations across connected systems. Microsoft teams can connect CluedIn with Fabric, Purview, Power Automate, Power Apps, Azure Event Hub, and OneLake, while SAP, Salesforce, and Oracle integrations extend its enterprise-system coverage. Choose CluedIn for broad MDM capabilities and Azure-aligned integration needs; teams seeking simple, fixed-price data management may prefer a less usage-sensitive approach.
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CluedIn pricing
All 4 CluedIn plans and prices →
CluedIn fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | $0.005/unit/mo |
| Deployment | Cloud |
| Master data domains | customer, product, supplier, asset, location, finance, operational, reference |
| Deduplication | Yes |
| Approval workflows | Yes |
| Data syndication | Yes |
| API access | Yes |
| Included records | Not verified |
| Deployment | Cloud, Self-hosted |
| Platforms | Web |
| Compliance & security | SOC 2, GDPR, HIPAA |
| Support | Tickets |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 200+ integrations: Microsoft Fabric, Microsoft Purview, Power Automate, Power Apps, Azure Event Hub, OneLake … |
| Pricing | Paid (source) |
| Website | cluedin.com |
| Facts checked | 20 Sep 2026 |
CluedIn integrations
CluedIn lists 200+ integrations on its own site — the 9 named here are the ones its pages call out.
- Microsoft Fabric
- Microsoft Purview
- Power Automate
- Power Apps
- Azure Event Hub
- OneLake
- SAP
- Salesforce
- Oracle
Alternatives to CluedIn
- Ataccama Master Data ManagementAn enterprise MDM platform for governing, matching, and distributing data across systems.9.3
- Stibo Systems STEPA broad, mature MDM platform for enterprises managing multiple data domains.9.2
- Informatica Multidomain MDMA mature hybrid MDM platform for governing complex enterprise records across domains.9.1
See all CluedIn alternatives →
Also Ranked In
CluedIn is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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