Cloze review
A full contact-and-follow-up CRM with unlimited contacts, email sync, and team tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Cloze is a relationship-management and CRM platform for real estate brokerages, agents, and teams. It brings contact and company records, emails, meetings, calls, notes, files, and messages into contact timelines. The platform also supports automatic email organization and tracking, scheduled emails, templates, mail merge, open tracking, follow-up reminders, lead capture, campaign automation, and team collaboration. It is available through web, iOS, and Android apps, making it suited to professionals who need contact management and follow-up tools across devices.
The plan structure ranges from a Free tier with contact management and an email inbox to paid options with progressively broader capabilities. Cloze Pro costs $17 per month when billed annually or $19.99 per month when billed monthly, adding Smart AI, unified contact management, unlimited contacts and emails, email tracking, mail merge, and automatic reminders. Business Silver costs $21 per user per month annually or $24.99 monthly, with team-wide activity views, assigned responsibility, shared templates and next steps, and privacy controls. Business Gold costs $29 per user per month annually or $34.99 monthly, adding advanced integrations, text message syncing, team analytics, and relationship tracking. Business Platinum costs $42 per user per month annually and includes a matching engine, lead capture, campaign automation, and enterprise controls.
Cloze fits teams that want contact records connected to communication history and recurring follow-up. Its integration coverage includes Gmail, Google Workspace, Microsoft 365, Microsoft Exchange, iCloud, Yahoo, Google and Office 365 Contacts, CSV, vCard, Dropbox, Google Drive, OneDrive, Evernote, and OneNote. Contact importing and automatic updates can support migration from multiple address books and services. Teams needing shared activity, assignments, privacy controls, analytics, or automation have clear upgrade paths. Users seeking only a basic address book may find the CRM and business tiers broader than necessary.
Cloze pros and cons
- Where it wins
- Unlimited contacts and emails with email tracking and mail merge
- Imports contacts from Google, Microsoft, phones, CSV, and vCard
- Follow-up reminders, team activity sharing, and responsibility assignment
- Where it doesn't
- Advanced team and automation features require higher paid tiers
- Monthly billing costs more than annual-equivalent pricing
- The primary positioning is focused on real estate brokerages and teams
Cloze fact sheet, pricing and score →
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