Best Clay Alternatives in 2026
The top Clay alternatives are Appy Pie Fitness Website Builder, Gym Builder and Orlo: 15 gym website builder software our editors would look at instead of Clay, in our ranking order.
Clay: A fast starter site for gyms that need bookings, schedules and local business details. Where it falls short: free sites use a name.clay.site address and show a clay badge.
Switching from Clay? For most gym website builder software buyers the best Clay alternative is Appy Pie Fitness Website Builder, built for gyms wanting a free, all-in-one website builder. On a budget, Class Booking starts at $13/mo.
Why People Look for a Clay Alternative
- Free sites use a name.clay.site address and show a Clay badge
- Does not process recurring memberships or card payments for classes
- Available on web rather than as a mobile app
- No membership billing — 4 of the alternatives below have it
- No payment links — 1 of the alternatives below has it
Quick Picks by What You Need
- Best overallAppy Pie Fitness Website Builder9.4
Gyms wanting a free, all-in-one website builder
Visit Appy Pie Fitness Website Builder - Lowest priceClass Booking8.2
Paid plans from $13/mo
Visit Class Booking - Best free optionAppy Pie Fitness Website Builder9.4
Has a free plan
Visit Appy Pie Fitness Website Builder - Best for membership billingOrlo9.0
Membership billing (Clay: no)
Visit Orlo
All 15 Clay Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forGyms wanting a free, all-in-one website builder
- Better than Clay:
- Editor score 9.4 vs 6.9
A free, all-in-one web presence for fitness businesses with booking and memberships.
- Class booking
9.4/10★★★★★Visit Appy Pie -
Best forWordPress gyms needing deep customization
- Better than Clay:
- Editor score 9.2 vs 6.9
A flexible WordPress gym system with a free core and paid add-ons for operations and payments.
- Class booking
9.2/10★★★★★Visit Gym Builder -
Best forGyms needing a focused website and booking system
- Better than Clay:
- Membership billing
- Editor score 9.0 vs 6.9
A focused web platform for gym websites, bookings, memberships, payments, and training.
- Membership billing
- Lead capture
- Class booking
9.0/10★★★★☆Visit Orlo -
Best forStudios wanting websites plus branded mobile apps
- Better than Clay:
- Membership billing
- Editor score 8.9 vs 6.9
Fitune combines studio websites, operations, payments, and branded mobile apps.
- Member mobile app
- Membership billing
- Lead capture
8.9/10★★★★☆Visit Fitune -
Best forGyms adding booking and memberships to existing sites
- Better than Clay:
- Editor score 8.8 vs 6.9
A broad gym operations platform for adding bookings, memberships, and payments to an existing site.
- Class booking
8.8/10★★★★☆Visit Finegym -
Best forSmall studios wanting a free branded website
- Better than Clay:
- Editor score 8.6 vs 6.9
A free-to-start studio website and booking system, with fees on the Free plan.
- Class booking
8.6/10★★★★☆Visit zenyogi -
Best forYoga and fitness studios needing broad integrations
- Better than Clay:
- Editor score 8.4 vs 6.9
A broad studio platform with a free plan, website widgets, and one-way calendar sync.
8.4/10★★★★☆Visit Momoyoga -
Best forEstablished gyms needing complete operations software
- Better than Clay:
- Editor score 8.3 vs 6.9
A broad gym operations platform for established facilities that need more than a website.
8.3/10★★★★☆Visit Gymdesk -
Best forBudget-conscious studios focused on bookings
- Better than Clay:
- Editor score 8.2 vs 6.9
A low-cost booking platform for studios that need memberships and payments.
- Class booking
8.2/10★★★★☆Visit Class Booking -
Best forGrowing studios needing AI and multi-location tools
- Better than Clay:
- Editor score 8.1 vs 6.9
A broad gym platform with AI websites, bookings, payments, apps, and multi-location tools.
- Class booking
8.1/10★★★★☆Visit Vibefam -
Best forMulti-location studios wanting branded operations
- Better than Clay:
- Editor score 8.0 vs 6.9
A broad operations suite for multi-location studios, with contact-sales pricing.
8.0/10★★★★☆Visit MotionHub -
Best forStudios needing apps and instructor management
- Better than Clay:
- Membership billing
- Editor score 7.9 vs 6.9
A broad studio platform with strong scheduling, billing, apps, and instructor tools.
- Member mobile app
- Membership billing
- Class booking
7.9/10★★★★☆Visit Arketa -
Best forGyms prioritizing marketing and website ownership
- Better than Clay:
- Membership billing
- Payment links
- Editor score 7.7 vs 6.9
A gym-focused web platform that combines site ownership with bookings, billing, CRM, and campaigns.
- Payment links
- Membership billing
- Lead capture
7.7/10★★★★☆Visit WebifyGO -
Best forMulti-location studios needing role-based portals
- Better than Clay:
- Editor score 7.6 vs 6.9
A broad web-based studio platform for multi-location fitness businesses.
7.6/10★★★★☆Visit StudioFlow -
Best forGyms wanting a single-priced managed website
- Better than Clay:
- Editor score 7.5 vs 6.9
A single-priced gym website and management platform with booking and member tools.
- Class booking
7.5/10★★★★☆Visit Veratix Flow
Clay Alternatives: Common Questions
What is the best alternative to Clay?
Appy Pie Fitness Website Builder: #1 in our Gym Website Builder Software ranking, with an editor score of 9.4 out of 10. A free, all-in-one web presence for fitness businesses with booking and memberships.
Is there a free alternative to Clay?
Yes. Appy Pie Fitness Website Builder, Gym Builder, Orlo, Fitune and Finegym have a free plan or a free tier (7 of the 15 alternatives on this page).
What is the cheapest paid alternative to Clay?
Of the alternatives here that publish a price, Class Booking starts lowest, at $13/mo.
Why do people look for Clay alternatives?
Free sites use a name.clay.site address and show a Clay badge; Does not process recurring memberships or card payments for classes; Available on web rather than as a mobile app.
How do I switch from Clay?
Take a full backup of your site files and database at Clay (or use a migration plugin). Open the new hosting account; many hosts migrate a WordPress site for you, check before doing it by hand. Import the backup and check the site on the temporary address the new host gives you. Point your domain's DNS to the new host, wait for it to switch, then cancel Clay.
How to Switch from Clay
- Take a full backup of your site files and database at Clay (or use a migration plugin).
- Open the new hosting account; many hosts migrate a WordPress site for you, check before doing it by hand.
- Import the backup and check the site on the temporary address the new host gives you.
- Point your domain's DNS to the new host, wait for it to switch, then cancel Clay.
Clay vs Each Alternative
| # | Tool | Free plan | Paid from | Class booking | Score |
|---|---|---|---|---|---|
| 21 | Clay | Yes | €290/yr | Yes | 6.9 |
| 1 | Appy Pie Fitness Website Builder | Yes | Yes | 9.4 | |
| 2 | Gym Builder | Yes | $59.99/site/yr | Yes | 9.2 |
| 3 | Orlo | Yes | Yes | 9.0 | |
| 4 | Fitune | Yes | Yes | 8.9 | |
| 5 | Finegym | Yes | Yes | 8.8 | |
| 6 | zenyogi | Yes | $49/mo | Yes | 8.6 |
| 7 | Momoyoga | Yes | €29/mo | 8.4 | |
| 8 | Gymdesk | No | $75/mo | 8.3 | |
| 9 | Class Booking | No | $13/mo | Yes | 8.2 |
| 10 | Vibefam | No | $89/mo | Yes | 8.1 |
| 11 | MotionHub | 8.0 | |||
| 12 | Arketa | No | $49/mo | Yes | 7.9 |
| 13 | WebifyGO | No | Yes | 7.7 | |
| 14 | StudioFlow | 7.6 | |||
| 15 | Veratix Flow | No | $149/mo | Yes | 7.5 |
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update