Clay
Clay: A fast starter site for gyms that need bookings, schedules and local business details. Ranked #21 of 25 in Gym Website Builder Software by our editors (6.9/10); pricing: Free plan; best for gyms wanting a Google-profile-based starter site.
At a glance
- Editor score6.9 / 10
- PricingFree plan
- Best forGyms wanting a Google-profile-based starter site
- Free planYes
- Paid from€290/yr
- Class bookingYes
- Facts checked21 Sep 2026
Where it wins
- Builds a site from Google business details, photos, hours and reviews
- Supports gym schedules, class bookings and appointment booking
- Free plan offers an editable live site with no time limit
Where it doesn't
- Free sites use a name.clay.site address and show a Clay badge
- Does not process recurring memberships or card payments for classes
- Available on web rather than as a mobile app
Our verdict on Clay
Clay creates websites for gyms, yoga studios, fitness businesses and other local businesses from a Google business listing. It imports business photos, hours, reviews, map and contact details, then publishes an editable site. Gym-specific pages can display classes and schedules, accept online class bookings, provide appointment booking and capture leads. Content can be edited from the live page and phone, with menus, shops, galleries and contact sections available for broader local-business needs. It is best suited to gyms that want a focused web presence without building every page from scratch.
The pricing structure is straightforward. The Free plan costs €0 and includes a live site on a name.clay.site address, an editable site and a Clay badge in the footer. Pro costs €29 per month when billed monthly or €290 per year when billed annually. Both Pro options include a custom domain, booking features, removal of the Clay badge, hosting and HTTPS. Prices are shown in euros and exclude VAT. The free plan remains available indefinitely, making it suitable for testing a basic presence or keeping costs low; Pro is the relevant tier for a branded domain and booking functionality.
Clay’s main strength is its narrow focus on turning an existing Google business listing into a useful gym site. Refreshing Google listing information and SEO data can help keep core business details aligned, while schedules, class bookings and appointments address common fitness-business needs. The trade-off is scope: Clay does not process recurring memberships or card payments for classes, and payment links and integrations are not part of the published feature set. Gyms needing membership billing, payment workflows, broader integrations or a mobile app should choose a more specialized alternative. Gyms seeking a simple, locally grounded starter site with booking features should find the Pro plan the closer fit.
Your product? Our editors can test Clay in depth and publish a review, labelled as paid · from $149/mo →
Clay pricing
Clay fact sheet
| Free plan | Yes |
|---|---|
| Paid from | €290/yr |
| Class booking | Yes |
| Membership billing | No |
| Payment links | No |
| Lead capture | Yes |
| Member mobile app | Not verified |
| Locations included | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | |
| Built for | Solo, Small business (editorial estimate) |
| Pricing | Free plan (source) |
| Website | clay.site |
| Facts checked | 21 Sep 2026 |
Alternatives to Clay
- Appy Pie Fitness Website BuilderA free, all-in-one web presence for fitness businesses with booking and memberships.9.4
- Gym BuilderA flexible WordPress gym system with a free core and paid add-ons for operations and payments.9.2
- OrloA focused web platform for gym websites, bookings, memberships, payments, and training.9.0
Also Ranked In
Clay is ranked in 3 of our directories.
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Featured on iTechGuides
Clay is listed in our Gym Website Builder Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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