CB Insights review
A broad intelligence platform for enterprise strategy, research, and competitor monitoring.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
CB Insights is a market-intelligence platform for corporate strategy, M&A, business development, investment, and innovation teams. It combines searchable data on private and public companies with market research, competitor monitoring, relationship intelligence, predictive scores, AI analysis, watchlists, alerts, and collaboration tools. Its coverage includes funding, acquisitions, hiring, partnerships, financials, customer sentiment, product launches, patents, news, and other strategic signals, making it suited to organizations that need a shared view of markets and companies.
The published plans show two distinct ways to use the platform. Strategy Terminal includes predictive intelligence for companies, markets, and competitors; AI analysis and ChatCBI; watchlists, competitor tracking, and alerts; plus web, mobile, browser, and email access. Browser Analyst focuses on one-click insight from companies and webpages, scouting reports, company profiles, executive contact information, and analysis of news, LinkedIn profiles, legal documents, and technical documents. Pricing is handled through contact with sales, while a risk-free 10-day trial is advertised and no permanent free plan is offered.
Its strongest fit is an enterprise team that needs breadth: market maps, rankings, scorecards, charts, analyst-led research, relationship intelligence, APIs, data feeds, and connections with MCP, Microsoft 365 Copilot, Snowflake, and Salesforce CRM. The platform is available on web, iOS, Android, and Chrome, with API access for integration work. Teams seeking competitor alerts, historical market data, predictive signals, or AI-assisted research should find the coverage aligned with those needs. Organizations that want a simple, narrowly focused research tool or transparent self-serve pricing should look elsewhere.
CB Insights pros and cons
- Where it wins
- Broad coverage across companies, markets, competitors, and relationships
- Predictive scores, AI analysis, watchlists, and strategic alerts
- Web, mobile, browser, API, data feeds, and enterprise integrations
- Where it doesn't
- Pricing requires contact with sales
- No permanent free plan
- Broad feature coverage may exceed narrower research needs
CB Insights fact sheet, pricing and score →
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