Bonfire
Bonfire: A focused merchandise fundraising platform with free nonprofit tools and paid store plans. Ranked #19 of 26 in Peer-to-Peer Fundraising Software by our editors (7.5/10); pricing: Free plan · 30-day trial; best for nonprofits using merchandise-based fundraising.
At a glance
- Editor score7.5 / 10
- PricingFree plan · 30-day trial
- Best forNonprofits using merchandise-based fundraising
- Free planYes
- Paid from$8.25/mo
- Fundraising page builderYes
- Founded2012
- Facts checked20 Sep 2026
Where it wins
- Supporters can create and share branded t-shirt fundraisers
- Free and unlimited core platform for verified 501(c)(3) nonprofits
- Teams, individuals, events, payouts, reports, and integrations are supported
Where it doesn't
- The core fundraising focus is narrower than general-purpose peer-to-peer tools
- Platform access is limited to the web
- Paid store plans are priced monthly under annual billing
Our verdict on Bonfire
Bonfire is a web-based peer-to-peer fundraising platform centered on custom t-shirt campaigns. Nonprofit supporters can create and share fundraisers connected to a beneficiary organization, while verified nonprofits can manage branded profiles, campaign pages, supporter information, payouts, and reports. Campaign pages support text, images, videos, mobile-friendly layouts, and social promotion. It is best suited to nonprofits that want merchandise to be the main fundraising mechanism, rather than organizations seeking a broad set of non-merchandise peer-to-peer formats.
The core nonprofit fundraising platform is free and unlimited for verified 501(c)(3) organizations. Bonfire Pro adds paid online-store capabilities through two plans shown with annual billing: Essentials costs $8.25 per month and includes a branded store with a custom domain, catalog and decoration control, inventory sales, a point-of-sale app, and detailed analytics. Super costs $24.92 per month and includes everything in Essentials, plus higher profit margins and no fees for donations or self-fulfilled products. This makes the free tier relevant for campaign-led fundraising, while the paid tiers are aimed at organizations that need more control over an online merchandise operation.
Bonfire also supports campaign and event connections, team and individual fundraising attribution, CSV report downloads, and payouts through PayPal, check, or ACH. Its listed fundraising integrations include GoFundMe Pro, TeamRaiser, Neon Fundraise, and DonorDrive, with additional connections to GoFundMe, Linktree, and YouTube Merch Shelf. The product’s narrow merchandise orientation is its clearest boundary: nonprofits focused on t-shirt campaigns and branded stores should find the feature set aligned, while organizations needing a broader fundraising platform should consider an alternative with a wider core scope.
Your product? Our editors can test Bonfire in depth and publish a review, labelled as paid · from $149/mo →
Bonfire pricing
All 2 Bonfire plans and prices →
Bonfire fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $8.25/mo |
| Fundraising page builder | Yes |
| Team fundraising | Yes |
| Event registration | Not verified |
| Sponsor tracking | Not verified |
| Social sharing | Yes |
| Fundraiser limit | Not verified |
| Free trial | 30 days · no card needed |
| Deployment | Cloud, Mobile |
| Platforms | Web |
| Support | Email, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 7 integrations: GoFundMe, Linktree, YouTube Merch Shelf, GoFundMe Pro, TeamRaiser, Neon Fundraise … See all → |
| Pricing | Free plan · 30-day trial (source) |
| Website | bonfire.com |
| Facts checked | 20 Sep 2026 |
Bonfire integrations
Bonfire lists 7 integrations on its own site.
- GoFundMe
- Linktree
- YouTube Merch Shelf
- GoFundMe Pro
- TeamRaiser
- Neon Fundraise
- DonorDrive
See all Bonfire integrations →
Alternatives to Bonfire
- BetterWorldA broad free P2P fundraising platform with paid support and fee options.9.4
- FundRazrA free, flexible choice for peer-to-peer campaigns, events, and team fundraising.9.2
- GoFundMe ProA broad peer-to-peer fundraising platform with free access and tailored paid plans.9.1
See all Bonfire alternatives →
Also Ranked In
Bonfire is ranked in 2 of our directories.
Used Bonfire? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Bonfire for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Bonfire is listed in our Peer-to-Peer Fundraising Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/bonfire/"><img src="https://www.itechguides.com/best/badge/bonfire.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update