Bonfire review
A focused merchandise fundraising platform with free nonprofit tools and paid store plans.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Bonfire is a web-based peer-to-peer fundraising platform centered on custom t-shirt campaigns. Nonprofit supporters can create and share fundraisers connected to a beneficiary organization, while verified nonprofits can manage branded profiles, campaign pages, supporter information, payouts, and reports. Campaign pages support text, images, videos, mobile-friendly layouts, and social promotion. It is best suited to nonprofits that want merchandise to be the main fundraising mechanism, rather than organizations seeking a broad set of non-merchandise peer-to-peer formats.
The core nonprofit fundraising platform is free and unlimited for verified 501(c)(3) organizations. Bonfire Pro adds paid online-store capabilities through two plans shown with annual billing: Essentials costs $8.25 per month and includes a branded store with a custom domain, catalog and decoration control, inventory sales, a point-of-sale app, and detailed analytics. Super costs $24.92 per month and includes everything in Essentials, plus higher profit margins and no fees for donations or self-fulfilled products. This makes the free tier relevant for campaign-led fundraising, while the paid tiers are aimed at organizations that need more control over an online merchandise operation.
Bonfire also supports campaign and event connections, team and individual fundraising attribution, CSV report downloads, and payouts through PayPal, check, or ACH. Its listed fundraising integrations include GoFundMe Pro, TeamRaiser, Neon Fundraise, and DonorDrive, with additional connections to GoFundMe, Linktree, and YouTube Merch Shelf. The product’s narrow merchandise orientation is its clearest boundary: nonprofits focused on t-shirt campaigns and branded stores should find the feature set aligned, while organizations needing a broader fundraising platform should consider an alternative with a wider core scope.
Bonfire pros and cons
- Where it wins
- Supporters can create and share branded t-shirt fundraisers
- Free and unlimited core platform for verified 501(c)(3) nonprofits
- Teams, individuals, events, payouts, reports, and integrations are supported
- Where it doesn't
- The core fundraising focus is narrower than general-purpose peer-to-peer tools
- Platform access is limited to the web
- Paid store plans are priced monthly under annual billing
Bonfire fact sheet, pricing and score →
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